DarkMode/LightMode
Light Mode

Box Office Analysis, June 20: ‘Batman’ Wings Over Competition

As expected, Batman Begins, a worthy revival of the superhero franchise, easily took the top spot with $46.9 million. The film debuted on Wednesday and has grossed $71 million in total.

Even though Batman Begins took in a heroic amount, overall movie revenues skidded for the 17th-straight weekend, tying a slide in 1985 that had been the longest box-office decline since analysts began keeping detailed records on movie grosses, The Associated Press reports.

Some believe the slump is due to an increase in DVD revenue. An Associated Press-AOL poll last week found that 73 percent of adults prefer watching movies on DVD, videotape or pay-per-view rather than going to the theater. Studio executives blame the downturn on a comparatively weak lineup of movies this year and say it will take more time to determine if DVDs and other home-entertainment options are eroding theater business.

- Advertisement -

“Certainly, we need to look at that, but I believe you can’t do it by looking at six months. I think you have to take a couple of years to look at it,” Dan Fellman, head of distribution for Warner Bros. told AP. “We’re still product-driven, and even though there were and will continue to be strong movies in the summer, I don’t think there have been enough of them.”

The weekend’s only other new wide release, Hilary Duff‘s The Perfect Man, opened with a weak $5.5 million, less than half the $13.6 million debut for the teen queen’s 2004 romance A Cinderella Story.

This weekend, the Top 12 films grossed an estimated $128.4 million, down 6.94 percent from last weekend’s $138 million take and down 1.61 percent from this time last year’s draw of $130.5 million.

The Top Three films at the box office this time last year were: 20th Century Fox’s PG-13 rated Dodgeball: A True Underdog Story, which opened in the No. 1 spot with $30 million in 2,694 theaters, averaging $11,162 per theater; DreamWorks’ PG-13 rated The Terminal, which opened in second place with $19 million in 2,811 theaters, averaging $6,778 per theater; and Warner Bros. PG-13 rated Harry Potter and the Prisoner of Azkaban, which dropped to third place in its third week with $18 million in 3,805 theaters, averaging $4,738 per theater.

(This week’s box office Top 10 below…)

BOX OFFICE TOP 10, ESTIMATES:

- Advertisement -

(Source: Exhibitor Relations, Inc.)

No. 1: Batman Begins (Warner Bros., PG-13)

Gross: $46.9 million

Weeks opened: NEW!

Theaters: 3,858

Per-theater average: $12,166

- Advertisement -

Cume to date: $71 million (opened Wednesday)

No. 2: Mr. & Mrs. Smith (20th Century Fox, PG-13)

Gross: $27.3 million (-46%)

Weeks opened: 2

Theaters: 3,451 (+27)

Per-theater average: $7,911

Cume to date: $97.9 million

No. 3: Madagascar (DreamWorks, PG)

Gross: $11.1 million (-35%)

Weeks opened: 4

Theaters: 3,533 (-396)

Per-theater average: $3,142

Cume to date: $147.2 million

No. 4: Star Wars: Episode III-Revenge of the Sith (20th Century Fox, PG-13)

Gross: $9.7 million (-35%)

Weeks opened: 5

Theaters: 2,933 (-399)

Per-theater average: $3,319

Cume to date: $347.8 million

No. 5: The Longest Yard (Paramount Pictures, PG-13)

Gross: $8 million (-42%)

Weeks opened: 4

Theaters: 3,312 (-342)

Per-theater average: $2,415

Cume to date: $131.9 million

No. 6: The Adventures of Sharkboy and Lavagirl in 3-D (Miramax, PG)

Gross: $6.6 million (-47%)

Weeks opened: 2

Theaters: 2,655 (unchanged)

Per-theater average: $2,498

Cume to date: $23.9 million

No. 7: The Perfect Man (Universal, PG)

Gross: $5.5 million

Weeks opened: NEW!

Theaters: 2,087

Per-theater average: $2,635

No. 8: Cinderella Man (Universal, PG-13)

Gross: $5.2 million (-47%)

Weeks opened: 3

Theaters: 2,610 (-210)

Per-theater average: $1,992

Cume to date: $43.6 million

No. 9: The Sisterhood of the Traveling Pants (Warner Bros., PG)

Gross: $3.1 million (-44%)

Weeks opened: 3

Theaters: 2,206 (-377)

Per-theater average: $1,437

Cume to date: $30.2 million

No. 10: The Honeymooners (Paramount Pictures, PG-13)

Gross: $2.5 million (-54%)

Weeks opened: 2

Theaters: 1,912 (unchanged)

Per-theater average: $1,344

Cume to date: $9.4 million

OTHER OPENINGS

My Summer of Love (Focus Features, R)

Gross: $90,554

Weeks opened: NEW!

Theaters: 17

Per-theater average: $5,327

- Advertisement -