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Box Office Analysis, March 20: ‘Vendetta’ Terrorizes Moviegoers

V for Vendetta terrorized moviegoers this weekend with a tyrannical take of $26.1 million, making it the No. 1 movie at the North American box office.

The Natalie Portman starrer surpassed last week’s topper Failure to Launch, which came in second place with a still-sturdy $15.8 million. Rounding out the Top Three was Tim Allen’s canine comedy The Shaggy Dog, which took in a fluffy $13.6 million.

In limited release, Vin Diesel’s Find Me Guilty unearthed $628,000 in 439 theaters, while Thank You for Smoking, starring Aaron EckhartRobert Duvall and Katie Holmes, took in a smoldering $260,000 in just five theaters.

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The Top 12 films this week grossed an estimated $93.8 million, up .5 percent from last weekend’s total of $93.3 million, but down 10.94 percent from last year’s draw of $105.3 million.

The Top Three films at the box office this time last year were: Dreamworks’ R-rated thriller The Ring, which debuted at No. 1 with $35 million in 3,332 theaters, averaging $10,524 per theater; 20th Century Fox’s PG-rated Robots, which came in second place in its second week with $21 million in 3,776 theaters, averaging $5,568 per theaters; Buena Vista’s PG-rated The Pacifier, which remained at the No. 3 spot in its third week of release with $12.5 million in 3,181 theaters, averaging $3,939 per theater (Click here to read last year’s box office report).

BOX OFFICE TOP 10, ESTIMATES

(Source: Exhibitor Relations, Inc.)

No. 1: V for Vendetta (Warner Bros., R)

• Gross: $26.1 million

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• Weeks opened: NEW!

• Theaters: 3,365

• Per-theater average: $7,767

No. 2: Failure to Launch (Paramount, PG-13)

• Gross: $15.8 million (-35%)

• Weeks opened: 2

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• Theaters: 3,117 (+60)

• Per-theater average: $5,074

• Cume to date: $48.45 million

No. 3: The Shaggy Dog (Buena Vista., PG)

• Gross: $13.6 million (-16%)

• Weeks opened: 2

• Theaters: 3,501 (unchanged)

• Per-theater average: $3,891

• Cume to date: $35.88 million

No. 4: She’s the Man (Paramount, PG-13)

• Gross: $11 million

• Weeks opened: NEW!

• Theaters: 2,623

• Per-theater average: $4,198

No. 5: The Hills Have Eyes (Fox Searchlight, R)

• Gross: $8 million (-49%)

• Weeks opened: 2

• Theaters: 2,621 (+1)

• Per-theater average: $3,071

• Cume to date: $28.7 million

No. 6: 16 Blocks (Warner Bros., PG-13)

• Gross: $4.7 million (-36%)

• Weeks opened: 3

• Theaters: 2,666 (-40)

• Per-theater average: $1,778

• Cume to date: $30.1 million

No. 7: Eight Below (Buena Vista, PG)

• Gross: $4.1 million (-25%)

• Weeks opened: 5

• Theaters: 2,603 (-367)

• Per-theater average: $1,610

• Cume to date: $73.1 million

No. 8: Tyler Perry’s Madea’s Family Reunion (Lionsgate, PG-13)

• Gross: $3 million (-48%)

• Weeks opened: 5

• Theaters: 1,403 (-409)

• Per-theater average: $2,138

• Cume to date: $60.9 million

No. 9: The Pink Panther (Columbia/MGM, PG)

• Gross: $2.5 million (-32%)

• Weeks opened: 9

• Theaters: 1,852 (-450)

• Per-theater average: $1,350

• Cume to date: $78.6 million

No. 10: Aquamarine (20th Century Fox, PG)

• Gross: $2 million (-48%)

• Weeks opened: 7

• Theaters: 1,869 (-669)

• Per-theater average: $1,083

• Cume to date: $15.6 million

OTHER OPENINGS 

Find Me Guilty (Yari Film Group, NR)

• Gross: $628,000

• Weeks opened: NEW!

• Theaters: 439

• Per-theater average: $1,431 

Thank You for Smoking (Fox Searchlight, R)

• Gross: $260,066

• Weeks opened: NEW!

• Theaters: 5

• Per-theater average: $52,013 

Don’t Trip… He Ain’t Through with Me Yet! (Freestyle Releasing, NR)

• Gross: $216,060

• Weeks opened: NEW!

• Theaters: 60

• Per-theater average: $3,601 

Don’t Come Knocking (SPC, NR)

• Gross: $35,526

• Weeks opened: NEW!

• Theaters: 6

• Per-theater average: $5,921 

Don’t Tell (Lions Gate, NR)

• Gross: $14,000

• Weeks opened: NEW!

• Theaters: 5

• Per-theater average: $2,800

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