Box Office Analysis, May 31: “Shrek 2″ Outlives “Tomorrow”

Tornados, floods and hail the size of toasters couldn’t stop one jolly green ogre from taking the top spot this Memorial Day weekend–the highest grossing in history.

With a whopping four-day total of $92.2 million, DreamWorks’ animated comedy Shrek 2 reigned at the box office for the second week, surpassing the global-warming disaster flick The Day After Tomorrow, which debuted at $86 million.

Bolstered by Shrek 2, this year’s top 12 films grossed $233.5 million, making it the No. 1 Memorial Day weekend ever, beating 1997’s record, which saw The Lost World: Jurassic Park open with a four-day total of $90.1 million.

Don’t feel too sorry for Day After Tomorrow, though; it still managed to become the second best Memorial Day opener of all time, right behind The Lost World: Jurassic Park and besting last year’s Bruce Almighty, which premiered with $85.7 million.

Other newcomers to this week’s top 10 include the tear-jerker Raising Helen, starring Kate Hudson, which debuted in fourth place with $14 million, and the raucous comedy Soul Plane, which opened in the fifth spot with $7 million.

With the healthy chunk of change from the top 12 films this week, box office numbers were up 20.66 percent from Memorial Day weekend last year, when they totaled $193.4 million.

The top three last year included: Universal’s PG-13 rated Bruce Almighty, which opened with a heavenly $85.7 million in 3,483 theaters, averaging $24,615 per theater; The Matrix Reloaded, in second in its second week with $45.6 million in 3,603 theaters, averaging $12,659 per theater; and Sony Pictures’ PG rated comedy Daddy Day Care, which fell to third place in its third week with $18.1 million at 3,472 theaters with a $5,217 per theater average.

BOX OFFICE TOP 10, ESTIMATES: Memorial Day Weekend Four-Day Totals (Source: Exhibitor Relations, Inc.)

No. 1: Shrek 2 (Dreamworks, PG)

Gross: $92.2 million (-33%)

Weeks opened: 2

Theaters: 4,223 (+60)

Per-theater average: $21,833

Cume to date: $257 million

No. 2: The Day After Tomorrow (20th Century Fox, PG)

Gross: $86 million

Weeks opened: NEW!

Theaters: 3,425

Per-theater average: $25,109

No. 3: Troy (Warner Bros., R)

Gross: $15 million (-50%)

Weeks opened: 3

Theaters: 3,411 (unchanged)

Per-theater average: $4,400

Cume to date: $109.6 million

No. 4: Raising Helen (Buena Vista, PG-13)

Gross: $14 million

Weeks opened: NEW!

Theaters: 2,717

Per-theater average: $5,162

No. 5: Soul Plane (MGM, R)

Gross: $7 million

Weeks opened: NEW!

Theaters: 1,566

Per-theater average: $4,470

No. 6: Mean Girls (Paramount Pictures, PG-13)

Gross: $6.3 million (-30%)

Weeks opened: 5

Theaters: 2,618 (-436)

Per-theater average: $2,259

Cume to date: $73.5 million

No. 7: Van Helsing (Universal, PG-13)

Gross: $6.2 million (-54%)

Weeks opened: 4

Theaters: 2,891 (-527)

Per-theater average: $2,145

Cume to date: $100.1 million

No. 8: Man on Fire (20th Century Fox, R)

Gross: $1.9 million (-48%)

Weeks opened: 6

Theaters: 1,426 (-678)

Per-theater average: $1,701

Cume to date: $73.3 million

No. 9: 13 Going on 30 (Sony Pictures, PG-13)

Gross: $1.1 million (-56%)

Weeks opened: 6

Theaters: 1,164 (-864)

Per-theater average: $1,203

Cume to date: $54.5 million

No. 10: Super Size Me (IDP Films/Roadside Attractions, NR)

Gross: $1 million (+9%)

Weeks opened: 4

Theaters: 197 (+49)

Per-theater average: $6,873

Cume to date: $4.8 million

OTHER OPENINGS

Saved! (United Artists, PG-13)

Gross: $440,000

Weeks opened: NEW!

Theaters: 20

Per-theater average: $22,000

Baadassss! (Sony Pictures Classics, R)

Gross: $57,929

Weeks opened: NEW!

Theaters: 13

Per-theater average: $4,456

MORE WE LIKE

SIMILAR ARTICLES