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Box Office Analysis, Sept. 11: ‘Covenant’ Tops Weak Box Office

The Covenant, a Lost Boys meets The Craft tale about teens trying to destroy each other with supernatural powers, took the top spot at the North American box office this weekend with only $9 million.

By comparison, the debut of The Exorcism of Emily Rose took in more than $30 million in the same weekend a year ago.

“The summer (movie) season ended on a pretty high note, but the fall season is starting off a little slow,” Paul Dergarabedian, president of box-office tracker Exhibitor Relations told The Associated Press. “I don’t think anyone expected this weekend to set the world on fire in terms of box office.”

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The Covenant pushed the reigning champ, the football drama Invincible, down to third place with $5.7 million, while Hollywoodland–a film noir examining the 1959 death of TV’s Superman, George Reeves, and starring Ben Affleck, Diane Lane and Adrien Brody—opened in second with $6 million.

Also debuting this weekend was The Protector, a martial arts thriller starring newcomer Tony Jaa, which landed in the fourth spot with $5 million.

Meanwhile, after 10 weeks in theaters, the year’s biggest hit, Pirates of the Caribbean: Dead Man’s Chest, jumped the $1 billion mark internationally–the third film to do so behind Titanic and Lord of the Rings: The Return of the King.

The top 12 movies grossed $54.3 million this weekend, down 25.97 percent from last year’s draw of $73.4 and down 30.53 percent from last weekend’s total of $78.2 million.

The Top Three films at the box office this time last year were: Screen Gems’ The Exorcism of Emily Rose, which opened No. 1 with $30 million in 2,981 theaters, averaging $10,082 per theater; Universal’s The 40 Year-Old Virgin, which stayed in second place in its third week of release with $7.7 million in 2,974 theaters, averaging $2,595 per theaters; and 20th Century Fox’s Transporter 2, which dropped to third place in its second week with $7.3 million in 3,320 theaters, averaging $2,226 per theaters (Click here to read last year’s box office report).

BOX OFFICE TOP 10, ESTIMATES

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(Source: Exhibitor Relations, Inc.)

No. 1: The Covenant (Screen Gems, PG-13)

• Gross: $9 million

• Weeks opened: NEW!

• Theaters: 2,681

• Per-theater average: $3,357

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No. 2: Hollywoodland (Focus Features, R)

• Gross: $6 million

• Weeks opened: NEW!

• Theaters: 1,548

• Per-theater average: $3,881

No. 3: Invincible (Buena Vista, PG)

• Gross: $5.7 million (-52%)

• Weeks opened: 3

• Theaters: 2,987 (+66)

• Per-theater average: $1,936

• Cume to date: $45.6 million

No. 4: The Protector (Weinstein Co., R)

• Gross: $5 million

• Weeks opened: NEW!

• Theaters: 1,541

• Per-theater average: $3,265

No. 5: Crank (Lions Gate, R)

• Gross: $4.8 million (-54%)

• Weeks opened: 2

• Theaters: 2,515 (unchanged)

• Per-theater average: $1,909

• Cume to date: $19.8 million

No. 6: The Illusionist (Yari Film Group, PG-13)

• Gross: $4.6 million (-26%)

• Weeks opened: 4

• Theaters: 1,362 (+391)

• Per-theater average: $3,406

• Cume to date: $18 million

No. 7: Little Miss Sunshine (Fox Searchlight, R)

• Gross: $4.4 million (-42%)

• Weeks opened: 7

• Theaters: 1,560 (-42)

• Per-theater average: $2,837

• Cume to date: $41.6 million

No. 8: Wicker Man (Warner Bros., PG-13)

• Gross: $4.1 million (-57%)

• Weeks opened: 2

• Theaters: 2,784 (unchanged)

• Per-theater average: $1,478

• Cume to date: $17.4 million

No. 9: Talladega Nights: The Ballad of Ricky Bobby (Sony, PG-13)

• Gross: $3 million (-51%)

• Weeks opened: 6

• Theaters: 2,617 (-384)

• Per-theater average: $1,146

• Cume to date: $142.1 million

No. 10: Barnyard (Paramount, PG)

• Gross: $2.5 million (-47%)

• Weeks opened: 6

• Theaters: 2,506 (-401)

• Per-theater average: $1,032

• Cume to date: $66.8 million

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