This weekend sees Roland Emmerich’s 10,000 BC enter theaters in the same frame that last year saw 300 pull in a $70.9 million weekend. Estimates for BC are that it will hit somewhere between $30 and $40 million.
The prehistoric action movie stars Steven Strait as an early man who shares the planet with woolly mammoths, saber-toothed tigers and a lost civilization that has conducted a raid on his tribe.
If the movie hits over $40 million it would represent a big win for Warner Bros., says Variety. Only three films have opened to more than $40 million in March: 300, Ice Age: The Meltdown and Ice Age; (the latter two also featuring a woolly mammoth).
Lawrence’s Welcome Home Roscoe Jenkins opened last month to $16.2 million. But, says The Hollywood Reporter, it’s Raven-Symone who’s probably the real draw. A mainstay of successful Disney Channel series like That’s So Raven, she’ll attract younger girls, who should ensure that the film possibly pushes toward the $20 million neighborhood.
After four weekends in which the box office couldn’t match the comparable weekend in 2007, overall business should see a return to life given the mix of movies in play, notes THR. But without the punch of a 300, the frame probably won’t be able to match last year’s weekend for sheer heft.