Analysts are expecting a strong Columbus Day weekend at the box office and
are forecasting that the likely winner will be Warner Bros.’ Training Day, in which Denzel Washington plays a corrupt cop. The film is opening
to mostly good reviews (see below) amid a glossy marketing campaign. Miramax
is also expecting good business for its romantic comedy Serendipity,
which is receiving mixed notices. Several analysts suggest that the film
should attract the dating crowd and young women. The R-rated Joy
Ride, a slick thriller, is also expected to perform solidly in its
debut. Disney is offering the kids flick Max Keeble’s Big Move, which
was ignored by many critics. The film, however, faces little competition in
the family film market.
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