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Cookie Monster Covers ‘Call Me Maybe’ (And 12 Other ‘Sesame Street’ Viral Videos)

Cookie Monster

Sesame Street: it’s not just for toddlers anymore. In fact, it hasn’t been ‘just for toddlers’ since the first day that some brilliant marketing person on Team Sesame discovered the power of puppet-based viral videos. The formula is simple: take a recognizable character like, say, Cookie Monster or Ernie (not Camilla, because nobody likes Camilla) and stick them in a topical pop culture reference. The lyrics don’t have to be poignant. The set doesn’t have to be expensive. The extras don’t even have to be of voting age (child labor laws don’t fly on the Sesame). But somehow, they work wonderfully.

Consider the latest in the stream of Sesame Street-related pop culture videos. It’s Cookie Monster singing “Call Me Maybe,” with delightful lyrical changes like “me just met you” instead of “I just met you.” How wildly frothy! Really, though, Cookie’s endearing plea to “share it, maybe” is a heartwarming message that we all stand to think about when it comes to Sesame‘s array of pop culture offerings. I’ve compiled 12 other fantastic representations of Sesame Street marketing — it’s advertising that’s so good, you won’t even know you’re learning while you watch it! Scroll down for True Mud, Desperate Houseplants and, of course, Veg Side Story (“I’ve just met a squash named Mariiiia.”):

1. Share It Maybe

2. Survivor: Musical Chairs

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3. Desperate Houseplants

4. Smell Like A Monster

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5. Heaviest Catch

6. G

7. Spider-Monster the Musical

8. The Closer

9. Veg Side Story

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10. True Mud

11. The O Network

12. Murphy Brownbag

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