Disney Bosses to Plant 2.7 Million Trees

Disney bosses will plant 2.7 million trees in one of the planet’s most endangered rainforests — and it’s all thanks to film fans.

The executives pledged to plant a tree in Brazil’s Atlantic Forest for every person who bought a ticket to see wildlife movie Earth during its first week in release.

The film grossed an impressive $16.1 million at the box office in its first week, breaking an opening-day and weekend record for a nature documentary in the process.

(c) 2009 WORLD ENTERTAINMENT NEWS NETWORK LTD. All global rights reserved. No unauthorized copying or re-distributing permitted.

MORE NEWS: Madonna’s Adoption Bid Challenged by Mercy’s Dad