For one night every year, sports fans and film geeks tune into the same channel to check out the culmination of the football season and a ton of footage from upcoming movies. The Super Bowl is loved as much for its creative advertising as it is for its promise of a great game and last night’s showdown between the Green Bay Packers and the Pittsburgh Steelers didn’t disappoint on either front. Of course, film bloggers were kept busy analyzing every frame of new footage that aired and Super Bowl XLV gave us plenty of work to do, so today I thought I’d give you my take on the many movie spots that appeared on Fox last night.
In honor of the Super Bowl, I’m grading the spots as follows:
“Fumble” – A waste of money for the distributor. Either the footage failed to get me pumped up for the film or it just wasn’t good.
“Completion” – The message was delivered. Footage entertained and looked cool but I’m still not sure it’ll score in the long run.
“Touchdown” – A major victory for everyone involved. I’d buy my ticket today if I could.
And so without further adieu, here’s the rundown:
JUST GO WITH IT: One of Sony Pictures only contributions to the plethora of movie spots, Adam Sandler made a brief appearance in the beginning of the game pimping his new movie and if there’s one thing I took away from the ad it’s this: Boobs. Brooklyn Decker’s boobs. Now that alone may be enough to sell the film to the male audience, but with nothing else to offer other than mindless physical comedy, this spot turned me off of this week’s rom-com. (FUMBLE)
BATTLE LOS ANGELES: This spot offered a bit more explanation of the coming invasion than we’d seen or heard in months past, and with lots of explosions, a few reveals and the promise of more epic visuals, this was money well spent. (TOUCHDOWN)
DRIVE ANGRY 3D: Going the voice-over route, Summit decided to jam the fact that this is a 3D film into our heads and justify its quality with quotes from a handful of journalists who have seen the violent picture already. It came off as an un-classy attempt to win us over. Sorry Summit, telling the world that this is “Nicolas Cage at his action-packed best” isn’t enough to sell us on a film anymore. (FUMBLE)