In 2007, as a favor to his director friends who were filming the low-budget horror movie Camp Hell, Eisenberg agreed to a tiny role. Much to his surprise, however, when the DVD was released in August of last year, Eisenberg — who has obviously shot to superstardom as an actor since his Oscar nomination for The Social Network — was front and center on the DVD cover, with his name above the title.
Accordingly, the star is suing the studio, claiming false advertising and a violation of his right of publicity. Plus, he’s seeking $3 million.
Eisenberg’s pursuit was tentatively granted on Tuesday by a judge whose ruling essentially stated that Lionsgate’s argument of free speech doesn’t apply because of the commercial nature of the “content of the materials.”