‘Narnia’ Leads Another Slow Box Office Weekend

059775H1.jpgDuring the most family intensive period at the nation’s theaters, the timing could not be better for Fox’s The Chronicles of Narnia: Voyage of the Dawn Treader to grab kids and their parents who have made both Tangled and Harry Potter 7 such huge holiday season hits.  This Narnia returns to the time of year that made the first film (The Lion, the Witch and the Wardrobe) such an enormous hit with a $65.6 million number one debut and nearly $300 million in North America.  The second installment (Prince Caspian) made a move to the summer season and though it opened at number one with a solid $55 million, the film was less successful in the long run earning a total of $141 in North America.  Voyage of the Dawn Treader added yet another number one debut to the franchise track record but with a gross decidedly lower than the first two with $24.5 million, but hopefully it will provide an alternative for families through the holidays.

Check out our exclusive ‘Narnia’ themed comic strip from Francesco Marciuliano.  Francesco writes the internationally-syndicated comic strip “Sally Forth” and the webcomic “Medium Large.” He was the head writer for the PBS series “SeeMore’s Playhouse,” for which one of his episodes won two 2007 Daytime Emmys. He currently writes for the Onion News Network.


Earning $17 million in a respectable second place finish is the film that pairs the uber-hot Angelina Jolie with that other icon of good looks, Johnny Depp in Sony’s The Tourist.  A re-make of a 2005 French film, the mere pairing of Depp and Jolie had many fans heading to the theatre this weekend.  With its international locations, comedic elements and action sequences The Tourist had appeal to adult audiences looking for a fun romp at the theater this weekend.

A film that debuted bigger than expected over Thanksgiving weekend and continues to draw family audiences across the board is Disney’s Tangled which grabbed a solid third place with $14.6 million and a tiny 33% drop in its third weekend of release.  Tangled crossed the $115 million mark this weekend.

Certainly no holiday movie weekend would be complete without a solid dose of “Potter-mania” and fourth place found Harry Potter and the Deathly Hallows, Part 1 with $8.5 million as it continues its climb up the overall box office chart.  After a second place finish last weekend, the film made its way back to the top of the chart in the mid-week contest and is now closing in on the $260 million mark in domestic revenue.

The fifth and sixth place positions pitted a ballerina against a runaway train with Fox’s Unstoppable in its fifth weekend taking the fifth spot with $3.75 million at the box office and a domestic total nearing $75 million. In sixth place, Fox Searchlight’s Black Swan in its second weekend added 72 theaters and impressively landed in sixth place with a solid $3.3 million and an impressive $37,024 per location in just 90 theatres.


Notably Paramount’s The Fighter came out swinging with a knockout $80,000 per location.  Starring Mark Wahlberg and Christian Bale (in an Oscar-worthy performance), the film opened in just four theaters including one in the city of Lowell, Massachusetts where the film is set.  It will expand into around 2,000 theaters on December 17.

Other good news from the specialized film front is Weinstein Co.’s The King’s Speech which saw its fortunes rise 82% from the previous weekend and a earned a whopping $31,141 per-theatre.

This upcoming weekend we need a box office boost and hopefully the expansion of The Fighter and the debuts of How Do You Know, Yogi Bear and Tron will put us back on track for a strong final push for the box office year of 2010.

Weekend Box Office

Top 10 Movies – For Weekend of December 10, 2010 – Estimates

         Movie                              Weekend                  Total

1     The Chronicles of Narnia: The Voyage of the Dawn Treader (PG)     $24.5 M     $24.5 M

2     The Tourist (PG-13)     $17.0 M     $17.0 M

3     Tangled (PG)     $14.6 M     $115.6 M

4     Harry Potter and the Deathly Hallows, Part 1 (PG-13)     $8.5 M     $257.7 M

5     Unstoppable (PG-13)     $3.8 M     $74.3 M

6     Black Swan (R)     $3.3 M     $5.6 M

7     Burlesque (PG-13)     $3.2 M     $32.6 M

8     Love and Other Drugs (R)     $3.0 M     $27.7 M

9     Due Date (R)     $2.5 M     $94.9 M

10     Megamind (PG)     $2.5 M     $140.2 M