Pink Ribbons, Inc. | 2012

Foreign, Documentary
A two-day, San Francisco run to raise money for a breast cancer cure is the setting for this exploration of current treatments, corporate fundraising, and breast cancer media campaigns.

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Synopsis

Breast cancer has become the poster child of cause-related marketing campaigns. Countless people walk, run and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve?

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