‘Spider-Man’ Spins Strong Midnight Box Office

ALTSony’s The Amazing Spider-Man earned a strong $7.5 million in midnight screenings, which is the same gross that Sony had for midnight shows on Spider-Man 3 on May 3, 2007.

Of that $7.5 million, IMAX took in a whopping $1.2 million on 300 screens ($4,000 per IMAX screen).

Last year Transformers: Dark of the Moon had a somewhat similar debut over Fourth-of-July week:

Transformers: Dark of the Moon DAILIES
Tue, 6/28/11 $5,500,000 Tuesday 9pm previews
Wed, 6/29/11 $37,725,329 Full Day Wednesday Incl. Midnights of $8.0M
Thu, 6/30/11 $21,540,018 Thursday Single Day Gross
Fri, 7/1/11 $32,988,883 Friday single day gross
Sat, 7/2/11 $34,487,884 Saturday single day gross
Sun, 7/3/11 $30,376,098 Sunday single day gross
Mon, 7/4/11 $18,033,185 Monday single day gross
6.5-day TOTAL $180,651,397

The first Spider-man movie was the first film to open with over $100 million taking in the now fabled $114,844,116 over the weekend of May 3, 2002 (virtually ten years to the day before Marvel/Disney’s The Avengers became the first film to open with over $200 million.
Spider-Man DAILIES
Fri, 5/3/02 $39,406,872 Friday Single Day Gross
Sat, 5/4/02 $43,622,264 Thursday Single Day Gross
Sun, 5/5/02 $31,814,980 Friday Single Day Gross
Mon, 5/6/02 $11,034,785 Saturday single day gross
Tue, 5/7/02 $9,961,854 Sunday single day gross
Wed, 5/8/02 $8,315,369 Monday single day gross
6-day TOTAL $144,156,124

In 2004 “Spider-Man 2″ shifted the franchise to a Fourth-of-July release pattern:
Spider-Man 2 DAILIES
Wed, 6/30/04 $40,442,604 Wednesday Single Day Gross
Thu, 7/1/04 $23,812,920 Thursday Single Day Gross
Fri, 7/2/04 $32,452,342 Friday Single Day Gross
Sat, 7/3/04 $33,748,257 Saturday single day gross
Sun, 7/4/04 $21,955,628 Sunday single day gross
Mon, 7/5/04 $27,661,137 Monday single day gross
6-day TOTAL $180,072,888

In 2007, Spider-Man 3 went back to the first weekend in May release strategy and the results were impressive:
Spider-Man 3 DAILIES
Fri, 5/4/07 $59,841,919 Friday Single Day Gross (incl. Midnights of $7.5M)
Sat, 5/5/07 $51,336,732 Thursday Single Day Gross
Sun, 5/6/07 $39,937,865 Friday Single Day Gross
Mon, 5/7/07 $10,285,268 Saturday single day gross
Tue, 5/8/07 $8,042,682 Sunday single day gross
Wed, 5/9/07 $6,717,488 Monday single day gross
6-day TOTAL $176,161,954

Given this strong start, The Amazing Spider-Man should hold its own with its predecessors and benefit from expected great word-of-mouth that has already started with the critics who are giving the film very favorable reviews. General audiences are already getting the word out and thus The Amazing Spider-Man should be creating some Fourth of July fireworks of its own.

Born and raised in Los Angeles, President of Hollywood.com Box Office Paul Dergarabedian loves movies of course, but has a true passion for music, art, photography and architecture. Stanley Kubrick is a God even though like Orson Welles’ 'Citizen Kane, his '2001: A Space Odyssey' is overrated but still brilliant! Little known fact: Paul is a certified car fanatic and was a National Collegiate Driving Champion in the late 80's!

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