There’s a reason why, during the annual awards season, studios blanket trade magazines and various websites with those shameless “For Your Consideration” ads: A win at the Academy Awards can be a healthy boon to a film’s bottom line. The notion doesn’t always hold true – The Hurt Locker stands out as the most recent exception – but generally speaking, Oscar bestows not just bragging rights but financial rewards as well.
The Artist, which took home not only the Best Picture Oscar but also won Best Actor for its star, Jean Dujardin, and Best Director for its helmer, Michel Hazanavicius (it won for music and costume design as well), appears to be getting a nice box-office bump as a result of its trophy haul.
The film, which opened on November 23, 2011, in limited release before steadily expanding in late December, had earned less than $30 million leading up to the Academy Awards ceremony. As of yesterday, The Artist’s box-office tally stands at $38.1 million, according to Hollywood.com box-office guru Paul Dergarabedian. That’s over $8 million added to the film’s bottom line in the barely two weeks since its Oscar-night triumph – a tally that should bring a smile to faces of its legendary producers, Bob and Harvey Weinstein, who lobbied fervently in support of it.