As Hollywood faces their own Olympic challenge, battling for audiences sucked into the athletic competitions overseas at London 2012, this weekend’s box office sees The Dark Knight Rises once again pulling through to take the top spot over newcomers Total Recall and the third installment of the kid-franchise Wimpy Kid. Here’s how the top five fared:
The Dark Knight Rises – $36.4 million, 41% weekend drop / $354.64 million to dateTotal Recall – $26.0 millionDiary of a Wimpy Kid: Dog Days – $14.7 millionIce Age: Continental Drift – $8.4 million / $131.9 million to dateThe Watch – $6.35 million / $25.4 million to date
Warner Bros.’ The Dark Knight Rises has earned $354.638 million in North America in its first 17 days of release. By way of comparison, 2008’s The Dark Knight had banked $393.751 million by the end of its third weekend. The highly-praised drama has led the Mid-week derby with $8.16M on Monday, $8.77M on Tuesday and $7.33M on Wednesday. 2008’s The Dark Knight had a 43% third weekend drop (taking in $42.66M) and The Dark Knight Rises had a third weekend gross of $36.44 million against a tiny 41% drop which shows continued interest in the film by audiences. The IMAX locations accounted for $5.7 mil for the F-S-S, down only 26% and accounted for 16% of the weekend. IMAX global cumulative is $70 mil after 17 days.
Sony Pictures re-boot of the sci-fi classic Total Recall stars Colin Farrell as the Douglas Quaid/Hauser character that Arnold Schwarzenegger played in the 1990 hit directed by Paul Verhoeven and co-starring Sharon Stone. Based on the Philip K. Dick short story “We Can Remember It For You Wholesale,” this new version adds its share of kick ass eye candy with both Jessica Biel (Blade Trinity) and Kate Beckinsale (Underworld franchise) acquitting themselves nicely in the strong female roles that they have so effectively inhabited in the past. The 1990 film was the seventh highest grossing film released that year and opened at number one with $25.5 million in 2,060 theaters. This PG-13 update of the R-rated original could not unseat
The Dark Knight Rises but wound up in second place with a respectable $26 million in its debut.
Trying to prove it’s no wimp at the box office, Twentieth Century Fox’s Diary of a Wimpy Kid franchise was looking toward maintaining its box office consistency with its third installment Diary of a Wimpy Kid: Dog Days. 2010’s Diary of a Wimpy Kid was a surprise success taking the number 2 spot with $22.1 million in its debut and going on to earn $64 million in North America. The second installment, 2011’s Diary of a Wimpy Kid: Rodrick Rules opened at number one with $23.7 million and went on to $52.7 million and like the first film was a March release. The highly competitive summer time-frame gave this film a challenge and thus a debut of $14.7 million.
Vying for that family audience is Twentieth Century Fox’s own Ice Age: Continental Drift which enters its fourth weekend after maintaining an impressive second place mid-week performance behind only The Dark Knight Rises as it continues to make a huge splash overseas and enters its fourth weekend with over $121 million in North America and a worldwide tally of over $635 million! In its fourth weekend this 3-D family animated release continued its winning ways despite new competition. A gross of $8.4 million this weekend bossted its fortunes over the $130 million mark in N. America by Sunday night.
The Watch from Twentieth Century Fox starring Ben Stiller, Vince Vaughn and Jonah Hill had a fairly modest debut of $12.7 million last weekend, but has held steady in third place in the mid-week box office race where it has been neck and neck with Lionsgate’s Step Up Revolution. This weekend it took fifth place with $6.35 million and a 10 day cume of $25.36 million.
Universal’s comedy smash Ted, Sony’s The Amazing Spider-Man re-boot starring Andrew Garfield and Emma Stone and Disney’s 3-D Pixar animated “Brave” will also continue to be a factor in this relatively slow period at the nation’s theaters. Luckily Universal’s The Bourne Legacy and Warner Bros.’ The Campaign will lend their support next weekend as we head into the final few weeks of the summer season of 2012.
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[Photo Credit: Warner Bros.]