‘Last Vegas’ & the Hidden Capital of Baby Boomers at the Box Office

Last VegasCBS Films

18-to-24 year old boys may rule the roost when it comes to summer blockbusters, but we’ve analyzed the numbers of films with older ensembles: a 251 % theatrical gross return on investment – even when accounting for the distributor’s share, that is still a positive 75% – and that’s not including ancillary revenue. To read the report and see the Top 10 movie grosses with Baby Boomer ensembles, check it out at Studio System News!