I bet you thought that when James Cameron sunk the Titanic back in 1997, the story would be over. Well, the narrative is, but the film will rise from the depths of our nearly-forgotten memories 15 years after its initial release, because Paramount Pictures and 20th Century Fox have jointly announced today that they will re-release the Academy Award winning epic on April 6, 2012 in 3D. The significance of the date? It marks the 100 year anniversary of the ill-fated ship setting sail. Creepy, I know.
While I know the 3D upgrade will be a marvel to view, I can’t help but see this as just another cash grab by the studios and Cameron. However, the only films currently scheduled to bow on that date are American Reunion, Think Like A Man and The Cold Light of Day, so Titanic, somehow, is actually is the most interesting release that week.
Read on below for the full press release:
HOLLYWOOD, CA (May 19, 2011) – Paramount Pictures, Twentieth Century Fox and Lightstorm Entertainment jointly announced today that James Cameron’s “TITANIC” will be re-released worldwide on April 6, 2012.
The release, which marks the 100th anniversary of the Titanic setting sail (April 10th), will present the film in 3D for the first time ever.
Written, directed and produced by Cameron, “TITANIC” is the second highest grossing movie of all time. It is one of only three films to have received a record 11 Academy AwardsÒ including Best Picture and Best Director; and launched the careers of stars Leonardo DiCaprio and Kate Winslet.
Called “A spectacular demonstration of what modern technology can contribute to dramatic storytelling” by Variety upon its release in 1997, the long in the works 3D conversion is being overseen by Cameron and his Lightstorm producing partner Jon Landau who produced the hit movie.
Said Cameron, “There’s a whole generation that’s never seen ‘TITANIC’ as it was meant to be seen, on the big screen. And this will be ‘TITANIC’ as you’ve never seen it before, digitally re-mastered at 4K and painstakingly converted to 3D. With the emotional power intact and the images more powerful than ever, this will be an epic experience for fans and newcomers alike.”
“This new presentation of Paramount’s top-grossing film is particularly special because 2012 is the 100th anniversary of our studio. Paramount has had the pleasure of introducing audiences to some of the all-time classics of cinema during that century of moviemaking and we cannot think of a better way to mark the occasion than with this re-release of ‘TITANIC’,” said Brad Grey, Chairman and CEO of Paramount Pictures.
Commented Fox Filmed Entertainment Chairmen and CEOs, Jim Gianopulos and Tom Rothman: “Our 30-plus year relationship with Jim Cameron and Lightstorm has been enormously rewarding, from ‘Aliens’ to ‘Avatar’, and the global phenomenon of ‘TITANIC’ remains one of the greatest sources of pride in our history. We are pleased to allow a new generation of audiences to experience the film in its brilliant digital restoration in 3D.”
Source: Paramount Pictures, 20th Century Fox