Watch: First Trailer for ‘The Help’

Disney/Dreamworks today released the first trailer for their upcoming adaptation of Kathryn Stockett’s bestselling novel The Help, starring Emma Stone, Viola Davis, and Octavia Spencer as three women living in Civil Rights-era Mississippi who decide to collaborate on a secret writing project. The inspirational drama marks the sophomore feature effort for director Tate Taylor, whose 2009 debut, Pretty Ugly People, grossed $6,537 at the domestic box office, according to Judging from the hype surrounding the trailer, we imagine The Help will probably do a little better:

For those eager for more Help action, a 90-second version of The Help trailer will air during the Barbara Walters 20/20 Royal Wedding Special, William & Catherine: A Modern Fairytale. So there.

The Help opens August 12, 2011.