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Advertisers Under Fire for Using Cartoon Favorites
HOLLYWOOD - Health-conscious parents have pinpointed The Incredibles, The Simpsons, Scooby-Doo and Spider-Man in an assault on advertisers who use popular animatedcharacters to promote their fatty foods.
A survey by British consumer watchdog Which? discovered many parents are
furious with companies for abusing the innocent appeal of cartoon favorites to
entice kids into craving products high in fat, sugar and salt.
Around 77 percent believe the use of popular characters makes it almost
impossible to turn down their children's demands for unhealthy foods.
Which? spokesman Nick Stace says, "Parents feel manipulated by these
marketing practices. Licensing companies and food manufacturers have to take
responsibility to tackle the diet and food crisis."
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