Box Office Analysis: April 21


The Scorpion King
HOLLYWOOD - An avalanche of ticket sales for The Rock gave Scorpion King a record setting number one opening of $36.2 million.

Changing Lanes slowed down to place second with $11.1 million. Murder by Numbers opened third with only a small box office killing of $9.5 million.

The Rookie showed strong legs and placed fourth with $6.3 million. Panic Room locked up the fifth spot with $6.2 million.

Driven by Scorpion, key films--those grossing $500,000 or more--totaled $99.1 million, up over 27 percent from last year's $77.8 million. Business was up over 9 percent from the previous weekend's $90.7 million.

THE TOP TEN

Universal's PG-13 rated adventure spinoff The Scorpion King in association with World Wrestling Federation Entertainment and Alphaville kicked off with blockbuster strength to a chart topping ESTIMATED $36.2 million at 3,444 theatres ($10,515 per theater).

Scorpion's average per theater was the highest for any film playing this weekend.

Insiders said Scorpion is well on its way to $100 million in domestic theaters. How far it goes beyond that will depend on how well it holds after Columbia launches its highly anticipated event film Spider-Man May 3.

Scorpion goes into the record books as the biggest opening ever in the month of April. Actually, Universal broke its own record, having set it with $20.4 million for Life the weekend of Apr. 16-18, 1999.

"Everyone at Universal is very excited over the fact that we took one immensely popular franchise and spun off a completely new and obviously equally popular franchise," Universal distribution president Nikki Rocco said Sunday morning.

"We're happy we were able to launch a summer type movie in mid-April. That's setting precedent again. And certainly, having the April opening record is something to toot your horn about."




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