 Jason Biggs and Eugene Levy in American Pie 2 |
HOLLYWOOD - Moviegoers ate more Pie than anything else at the box office for a third straight weekend.Universal's R rated youth appeal comedy hit sequel American Pie 2 held on to first place in its third week with a mouth-watering ESTIMATED $12.8 million (-39%) at 3,157 theaters (+85 theaters; $4,055 per theater). Pie 2, which cost about $30 million to make, has a cume of approximately $109.6 million, heading for $125-135 million in domestic theaters.
Directed by J B Rogers, it stars Jason Biggs, Shannon Elizabeth, Alyson Hannigan, Chris Klein, Natasha Lyonne, Thomas Ian Nicholas, Tara Reid, Sean William Scott, Mena Suvari, Eddie Kaye Thomas and Eugene Levy.
"It hasn't been done since Spy Kids," Universal distribution president Nikki Rocco said Sunday morning, pointing to Pie's three weeks atop the chart. Spy Kids, from Miramax's Dimension Films label, nailed down the top spot for three weeks from March 30 through April 15.
"It's a fitting way to end a great summer season for Universal," Rocco noted. "Plus, we broke $100 million with American Pie 2. With this kind of hold (it will go) past $125 million, that's for sure."
New Line Cinema's PG-13 rated action comedy blockbuster sequel Rush Hour 2 held on to second place in its fourth week with a still solid ESTIMATED $11.43 million (-40%) at 3,001 theaters (-79 theaters; $3,807 per theater). Its cume is approximately $183.3 million, heading for $210-215 million in domestic theaters.
Directed by Brett Ratner, it stars Jackie Chan and Chris Tucker.
"If it gets to $210 million, it will be the second biggest gross of the year after Shrek," New Line distribution president David Tuckerman said Sunday morning.
DreamWorks' animated summer blockbuster Shrek has grossed about $261.4 million to date. Universal's The Mummy Returns has done about $201.5 million through this weekend.
Dimension Films' R rated youth appeal comedy Jay and Silent Bob Strike Back kicked off in third place to a solid ESTIMATED $11.1 million at 2,765 theaters ($4,014 per theater).
Jay's average per theater was the highest for any film playing in wide release this weekend.
Jay had been flying high on Hollywood's advance radar screen, suggesting to some observers that it would open to a noisier $15 million or more. While the film was number one Friday with about $4.5 million, it fell by about 23 percent on Saturday to about $3.5 million, a clear sign that it was not going to hold on to the top spot.
Written and directed by Kevin Smith, it stars Smith, Ben Affleck, Shannon Elizabeth, Will Ferrell, Jason Lee, Jason Mewes and Chris Rock.
"Jay and Bob had a solid opening," David Kaminow, senior vice president, marketing for Dimension's parent company Miramax Films, said Sunday morning. "We were number one on Friday and obviously Kevin Smith has his diehard fans, who went out (to see it immediately). That's his core (audience) and I don't know how much he necessarily crosses over. We also snuck the picture last weekend and that gave his fans an opportunity to get in early. And that might have played a role in the (results this) weekend."
Asked who was on hand opening weekend, Kaminow replied, "It was young males. Young women and females (in general) weren't as strong as the males."