Box Office Analysis, July 11: It's a 'Fantastic' Weekend at the Movies


Fantastic Four
HOLLYWOOD - Finally.

After 19 weeks on the down slide, box office grosses took an upward swing this weekend thanks to Fantastic Four. The latest comic-book adaptation--about a quartet of astronauts whose DNA is changed by a cosmic space storm--easily took the top spot with an out-of-this-world $56 million, pushing last week's champ, War of the Worlds, down to second place with $31.3 million.

"It took four superheroes to end this slump, and Hollywood is grateful," Exhibitor Relations' Paul Dergarabedian told The Associated Press. "Comic-book movies, if properly marketed, are exactly what mainstream audiences want to see in their summer movies."

The other newcomer to the Top 10, the water-logged ghost story Dark Water, opened in fourth place with $10.1 million.

The Top 12 films grossed an estimated $140.9 million, up 5.40 percent from last year's draw of $137.8 million and also up 2.26 percent from last weekend's $133.7 million.

The Top Three films at the box office this time last year were: Sony Picture' PG-13 rated Spider-Man 2, which stayed in the No. 1 spot for the second week with $45.1 million in 4,166 theaters, averaging $10,845 per theater; DreamWorks' PG-13 rated Anchorman: The Legend of Ron Burgundy, which opened in second place with $28.4 million in 3,091 theaters, averaging $9,193 per theater; and Buena Vista's PG-13 rated King Arthur, which debuted in third place with $15.1 million in 3,086 theaters, averaging $4,923 per theater.

(This week's box office Top 10 below...)

BOX OFFICE TOP 10, ESTIMATES: 4-Day Totals

(Source: Exhibitor Relations, Inc.)

No. 1: Fantastic Four (20th Century Fox, PG-13)

• Gross: $56 million

• Weeks opened: NEW!

• Theaters: 3,602

• Per-theater average: $15,547

No. 2: War of the Worlds (Paramount Pictures, PG-13)

• Gross: $31.1 million (-52%)

• Weeks opened: 2

• Theaters: 3,910 (+2)

• Per-theater average: $8,005

• Cume to date: $165.8 million

No. 3: Batman Begins (Warner Bros., PG-13)

• Gross: $10.2 million (-35%)

• Weeks opened: 4

• Theaters: 3,344 (-421)

• Per-theater average: $3,055

• Cume to date: $172.1 million

No. 4: Dark Water (Buena Vista, PG-13)

• Gross: $10.1 million

• Weeks opened: NEW!

• Theaters: 2,657

• Per-theater average: $3,811

No. 5: Mr. & Mrs. Smith (20th Century Fox, PG-13)

• Gross: $7.8 million (-26%)

• Weeks opened: 5

• Theaters: 2,781 (-204)

• Per-theater average: $2,823

• Cume to date: $158.6 million

No. 6: Herbie: Fully Loaded (Buena Vista, G)

• Gross: $6.2 million (-29%)

• Weeks opened: 3

• Theaters: 3,002 (-519)

• Per-theater average: $2,090

• Cume to date: $48.5 million

No. 7: Bewitched (Sony Pictures., PG-13)

• Gross: $5.5 million (-40%)

• Weeks opened: 3

• Theaters: 3,014 (-174)

• Per-theater average: $1,825

• Cume to date: $50.8 million

No. 8: Madagascar (DreamWorks, PG)

• Gross: $4.3 million (-21%)

• Weeks opened: 7

• Theaters: 2,162 (-364)

• Per-theater average: $1,989

• Cume to date: $179.6 million

No. 9: Rebound (20th Century Fox, PG-13)

• Gross: $2.8 million (-43%)

• Weeks opened: 2

• Theaters: 2,464 (unchanged)

• Per-theater average: $1,167

No. 10: Star Wars: Episode III-Revenge of the Sith (20th Century Fox, PG-13)

• Gross: $2.6 million (-36%)

• Weeks opened: 8

• Theaters: 1,351 (-408)

• Per-theater average: $1,925

• Cume to date: $370.8 million

OTHER OPENINGS

Murderball (ThinkFilm, R)

• Gross: $61,200

• Weeks opened: NEW!

• Theaters: 8

• Per-theater average: $7,650

Cronicas (Palm Pictures, R)

• Gross: $42,838

• Weeks opened: NEW!

• Theaters: 9

• Per-theater average: $4,760

Saraband (Sony Pictures Classics, R)

• Gross: $35,153

• Weeks opened: NEW!

• Theaters: 4

• Per-theater average: $8,788


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