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Box Office Analysis, July 27: Spies Among Us
HOLLYWOOD - Maybe it was the 3-D glasses that helped, but the game went into overtime this weekend for Spy Kids 3-D: Game Over.The third installment in the franchise about a family of super spies took the top spot with a healthy $32.5 million*, making it the highest opener of the three. The first Spy Kids opened 2001 with $26.5 million, while the second, Spy Kids: Island of Lost Dreams, opened 2002 with $18.7 million. The ghostly swashbuckler Pirates of the Caribbean: The Curse of the Black Pearl held on to second place with $22.4 million while the naughty actioner Bad Boys II dropped from the top of the heap last week to third with $22 million, barely slipping under Pirates .Not as many people, however, cared to see Angelina Jolie strut her stuff again. The outrageously stunt-laden sequel Lara Croft Tomb Raider: The Cradle of Life opened at No. 4 with $21.7 million, making less than half of what the original 2001 smash hit Lara Croft: Tomb Raider did when it opened at $47.7 million. The heart-tugging Depression drama Seabiscuit rounded out the top five's home stretch with $21.5 million, though it managed to take the highest per average screening award; opening in 1,989 theaters, its $10,809 per theater average was the highest of any film playing wide this weekend.Other notable indies opening this week included the Bob Dylan starrer Masked and Anonymous, which debuted at $32,167, and the controversial Buffalo Soldiers at $29,000.Overall, box office numbers were up this week, nearly 10 percent from the same weekend last year and nearly 6 percent from last weekend. THE TOP TENDimension Films' PG-rated Spy Kids 3-D: Game Over premiered at the top of the box office with an ESTIMATED $32.5 million in 3,344 theaters ($9,719 per theater).In this third installment, junior agents Juni and Carmen Cortez have to go into a video game and shut it down before it and its creator can take over the world.Written and directed by Robert Rodriguez, it stars Alexa Vega, Daryl Sabara, Sylvester Stallone, Salma Hayek and Ricardo Montalban.Buena Vista Pictures' PG-13 rated fantasy actioner Pirates of the Caribbean: The Curse of the Black Pearl held on to second in its third week with an ESTIMATED $22.4 million (-34%) at 3,416 theaters (+57 theaters; $6,557 per theater). Its cume is $176.1 million.Directed by Gore Verbinski and produced by Jerry Bruckheimer, it stars Johnny Depp, Geoffrey Rush, Orlando Bloom and Keira Knightley.Sony Picture's R rated buddy actioner Bad Boys II dropped from its first place perch to third with an ESTIMATED $22 million (-53%) at 3,202 theaters (+16 theaters; $6,871 per theater). This high-octane sequel, which follows narcotics detectives Mike Lowry and Marcus Burnett in another case, has made $88.4 million so far.Directed by Michael Bay, it stars Will Smith, Martin Lawrence, Jordi Molla, Gabrielle Union and Peter Stormare.Paramount Pictures' PG-13-rated action-packed Lara Croft Tomb Raider: The Cradle of Life debuted at a disappointing fourth place with an ESTIMATED $21.7 million in 3,222 theaters ($6,754 per theater).In her latest adventure pic, Lara Croft journeys to an underwater temple in search of lost treasures. During her expedition, she stumbles upon a sphere that contains the key to Pandora's box.Directed by Jan De Bont, it stars Angelina Jolie, Gerald Butler, Chris Barrie, Ciaran Hinds and Noah Taylor.Universal Pictures' PG-13-rated tear-jerker Seabiscuit opened with an ESTIMATED $21.5 million in 1,989 theaters. Its $10,809 per theater was the highest average of any film playing wide this week.Set in the 1930s, this is a true story about a down-and-out racehorse named Seabiscuit pulled out of obscurity by three men and turned into a national hero.Directed by Gary Ross, it stars Tobey Maguire, Jeff Bridges and Chris Cooper. *Box office estimates provided by Exhibitor Relations, Inc.