HOLLYWOOD - Planet of the Apes proved to be the 400 pound box office gorilla insiders anticipated, opening to nearly $70 million. 20th Century Fox's PG-13 sci-fi action adventure inspired by the studio's 1968 classic of the same name landed in first place with an out of this world record setting ESTIMATED $69.55 million at 3,500 theaters ($19,871 per theater).
Apes' average per theater was the highest for any film playing in wide or limited release this weekend.
Directed by Tim Burton and produced by Richard D. Zanuck, it stars Mark Wahlberg, Tim Roth, Helena Bonham Carter and Michael Clarke Duncan.
"This is as good as it gets," Fox distribution president Bruce Snyder said Sunday morning. "It's the best non-holiday weekend opening ever. Mummy Returns had that position at $68.139 million and we're going to blow past that with $69.55 million. It's the second best weekend (of any type) ever. Lost World: Jurassic Park's three day -- they had a four day of $90 million -- was $72.132 million. So we are the highest non-holiday and the second highest (for any weekend)."
An indication of the enormous expectations theater owners had for the film is that its theater count continued to rise right down to the wire. With a count of 3,494 theaters going into the weekend, Snyder said that as of Sunday morning, "It's actually 3,499. Call me crazy -- I'm calling it 3,500 now! They kept adding them. I swear, every time I saw (the total) it was like, here's another one."
Looking back, Snyder noted, "The original Apes from which the whole franchise sprang did $32.5 million (in its domestic theatrical run). I think we had that by noon yesterday!"
Asked why the new Apes has worked so well, Snyder replied "I think it's the concept. We're somewhat older audience-wise, so this isn't just about being driven by kids. This is being driven by you and I and 35-year-olds. Sixty-two percent (of those on hand opening weekend) were over 25 years of age. So we've still got some young people to get, which is terrific. That really bodes well."
Snyder did not have detailed exit poll data in hand yet early Sunday morning, but said, "I've just gotten it read to me over the phone and it played fabulously. It's a people picture."
