Box Office Analysis, Mar. 21: The "Dead" Take Down "Christ"


Dawn of the Dead
HOLLYWOOD - Zombies rock!

Dawn of the Dead, the horror remake of the 1978 George Romero cult classic, finally took the box office title away from The Passion of the Christ with $27.3 million, which came in second with $19.1 million.

Dead proves once again moviegoers' appetite for the macabre, following recent hits The Texas Chainsaw Massacre, which opened last October with $28 million and Jeepers Creepers 2, which opened last summer with $15.2 million.

Other newcomers to make it to the top 10 included the psychological thriller Taking Lives, starring Angelina Jolie, which came in third place with $11.4 million and the quirky love story Eternal Sunshine of the Spotless Mind, which took sixth with $9.6 million.

This is the fourth week in row where the box office numbers were up from last year. The Top 12 films grossed an estimated $109.7 million, up 32.56 percent from last year's $82.7 million and up 5.35 percent from last week's $104.1 million.

Last year, Buena Vista's PG-13 rated comedy Bringing Down the House held on to the No. 1 spot for the third week in a row with $16.2 million at 2,871 theaters with a $5,644 per theater average; Warner Bros. R-rated Dreamcatcher opened in second place with $15 million in 2,945 theaters with a $5,103 per theater average; and MGM's PG rated teen spy flick Agent Cody Banks took third place in its second week with $9.2 million in 3,369 theaters with a $2,739 per theater average

BOX OFFICE TOP 10, ESTIMATES (Source: Exhibitor Relations, Inc.)

No. 1: Dawn of the Dead (Universal Pictures, R)

• Gross: $27.3 million

• Weeks opened: NEW!

• Theaters: 2,745

• Per-theater average: $9,945

No. 2: The Passion of the Christ (Newmarket, R)

• Gross: $19.1 million (-40%)

• Weeks opened: 4

• Theaters: 3,250 (+29)

• Per-theater average: $5,904

• Cume to date: $295.2 million

No. 3: Taking Lives (Warner Bros., R)

• Gross: $11.4 million

• Weeks opened: NEW!

• Theaters: 2,705

• Per-theater average: $4,218

No. 4: Starsky & Hutch (Warner Bros., PG-13)

• Gross: $10.6 million (-33%)

• Weeks opened: 3

• Theaters: 3,185 (unchanged)

• Per-theater average: $3,352

• Cume to date: $67.7 million

No. 5: The Secret Window (Sony, PG-13)

• Gross: $9.6 million (-47%)

• Weeks opened: 2

• Theaters: 3,018

• Per-theater average: $3,181

• Cume to date: $33.1 million

No. 6: Eternal Sunshine of the Spotless Mind (Focus Features, PG-13)

• Gross: $8.5 million

• Weeks opened: NEW!

• Theaters: 1,353

• Per-theater average: $6,334

No. 7: Hidalgo (Buena Vista, PG-13)

• Gross: $8.5 million (-28%)

• Weeks opened: 3

• Theaters: 2,929 (-136 theaters)

• Per-theater average: $2,902

• Cume to date: $48.5 million

No. 8: Agent Cody Banks 2: Destination London (MGM, PG)

• Gross: $6 million (-25%)

• Weeks opened: 2

• Theaters: 2,973 (unchanged)

• Per-theater average: $2,018

• Cume to date: $17.2 million

No. 9: 50 First Dates (20th Century Fox, PG-13)

• Gross: $4.3 million (-21%)

• Weeks opened: 6

• Theaters: 2,153 (-433)

• Per-theater average: $1,997

• Cume to date: $113.1 million

No. 10: Confessions of a Teenage Drama Queen (Buena Vista, PG)

• Gross: $1.5 million (-39%)

• Weeks opened: 5

• Theaters: 1,281 (-520)

• Per-theater average: $1,171

• Cume to date: $27.6 million


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