Box Office Analysis, March 21: "Ring" Goes Cha-Ching!


The Ring 2
HOLLYWOOD - The box office competition was put through the Ring-er this weekend.

The horror sequel The Ring Two easily opened in the top spot with a respectable $36 million, pushing last week's champ, the CGI-animated Robots, down to second place with $21.8 million. Disney's 'tweener flick Ice Princess, meanwhile, debuted this weekend at No. 4 with a not-so-regal $7 million take.

The original The Ring, based on a Japanese hit, opened small in 2002 with $15 million, but, through word-of-mouth, became a surprise success, grossing a total of $129 million domestically.

"Sequels just don't play the same way. You have to expect a good drop," Jim Tharp, head of distribution for DreamWorks, which released both Ring flicks, told the Associated Press. "Obviously, we would hope to get that $100 million club, but we don't do any of those projections this early in the game."

This weekend, the Top 12 films grossed an estimated $108.37 million, up 4.76 percent from last weekend's $103.4 million take and up .05 percent from last year's draw of $108.31 million.

The Top Three films at the box office this time last year were: Universal's R-rated horror remake Dawn of the Dead, which opened at No. 1 with $26.7 million in 2,745 theaters, averaging $9,735 per theater; Newmarket's R-rated The Passion of the Christ, which dropped to second place in its fourth week with $19.4 million in 3,250 theaters, averaging $5,974 per theater; and Warner Bros.' PG-13 Taking Lives, which debuted in third place with $11.4 million in 2,705 theaters, averaging $4,236 per theater.

(Story continues below...)

BOX OFFICE TOP 10, ESTIMATES:

(Source: Exhibitor Relations, Inc.)

No. 1: The Ring Two (DreamWorks, PG-13)

• Gross: $36 million

• Weeks opened: NEW!

• Theaters: 3,332

• Per-theater average: $10,804

No. 2: Robots (20th Century Fox, PG)

• Gross: $21.8 million (-39%)

• Weeks opened: 2

• Theaters: 3,776 (unchanged)

• Per-theater average: $5,780

• Cume to date: $66.8 million

No. 3: The Pacifier (Buena Vista, PG)

• Gross: $12.5 million (-31%)

• Weeks opened: 3

• Theaters: 3,181 (+15)

• Per-theater average: $3,943

• Cume to date: $72.2 million

No. 4: Ice Princess (Buena Vista, G)

• Gross: $7 million

• Weeks opened: NEW!

• Theaters: 2,501

• Per-theater average: $2,804

No. 5: Hitch (Sony Pictures, PG-13)

• Gross: $6.6 million (-25%)

• Weeks opened: 6

• Theaters: 2,703 (-272)

• Per-theater average: $2,442

• Cume to date: $159.4 million

No. 6: Be Cool (MGM, PG-13)

• Gross: $5.8 million (-43%)

• Weeks opened: 3

• Theaters: 2,660 (-556)

• Per-theater average: $2,180

• Cume to date: $47.2 million

No. 7: Hostage (Miramax, R)

• Gross: $5.7 million (-43%)

• Weeks opened: 2

• Theaters: 2,183 (+60)

• Per-theater average: $2,656

• Cume to date: $19.3 million

No. 8: Million Dollar Baby (Warner Bros., PG-13)

• Gross: $4 million (-21%)

• Weeks opened: 14

• Theaters: 2,210 (-165)

• Per-theater average: $1,846

• Cume to date: $90 million

No. 9: Diary of a Mad Black Woman (Lions Gate, PG-13)

• Gross: $3.5 million (-28%)

• Weeks opened: 4

• Theaters: 1,279 (-326)

• Per-theater average: $2,737

• Cume to date: $47.7 million

No. 10: Constantine (Warner Bros., R)

• Gross: $2.3 million(-40%)

• Weeks opened: 5

• Theaters: 1,670 (-500)

• Per-theater average: $1,377

• Cume to date: $70.3 million

OTHER OPENINGS

Melinda and Melinda (Fox Searchlight, PG-13)

• Gross: $74,048

• Weeks opened: NEW!

• Theaters: 1

• Per-theater average: $74,048


Photo(s) by Hollywood.com- © 2005- Dreamworks S.K.G- All Rights Reserved


Related News



News Archive

Advertisement

Whats on Hollywood.com

Actors 302,663

Photos 461,566

Videos 12,838

Fan Pages 128,090

Reviews 2,466

Trailers 5,117

TV 129,006

Movies 269,400




Isn't It Time You Went Hollywood ®
©1999-2012 Hollywood.com, LLC