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Box Office Analysis, Jan. 7: 'National Treasure' on Top for Third Week
HOLLYWOOD - Third time’s a charm. For the third week in a row, National Treasure: Book of Secrets continued to lead the pack at the North American box office with a $20.2 million gross over the weekend, followed by I Am Legend with $16.3 million.
The weekend's only new wide release--the fright flick One Missed Call, starring Edward Burns and Shannyn Sossamon--debuted in fifth place with $13.5 million.
The real star of the weekend was Juno, which features a star-making turn from Ellen Page as a whip-smart pregnant teen. It moved up to third place with $16.2 million, due to a theater expansion.
"It's the coolest little success story coming out of 2007," Paul Dergarabedian, president of box office tracker Media By Numbers told The Associated Press. "It's playing like a mini-blockbuster right now."
The Top 12 movies took in $123.8 million, up 18.55 percent from last year’s $104.4 million on the same weekend but down 26.53 percent from last weekend’s total of $168.6 million.
The Top Three films at the box office this time last year: Fox’s Night at the Museum, which stayed at No. 1 in its third week with $23.7 million in 3,730 theaters, averaging $6,366 per theater; Sony’s The Pursuit of Happyness, which stayed in second place in its fourth week with $12.8 million in 3,027 theaters, averaging $4,255 per theater; and Universal’s Children of Men, which moved up to third place in its third week of release with $10.1 million in 1,209 theaters, averaging $8,435 per theater (Click here to read last year's box office report).
BOX OFFICE TOP 10 ESTIMATES
(Source: Exhibitor Relations, Inc.)
No. 1: National Treasure: Book of Secrets (Walt Disney, PG)
• Gross: $20.2 million (-43%)
• Weeks opened: 3
• Theaters: 3,762 (-70)
• Per-theater average: $5,376
• Cume to date: $171 million
No. 2: I Am Legend (Warner Bros., PG-13)
• Gross: $16.3 million (-40%)
• Weeks opened: 4
• Theaters: 3,648 (+12)
• Per-theater average: $4,490
• Cume to date: $228.7 million
No. 3: Juno (Fox Searchlight, PG-13)
• Gross: $16.2 million (+53%)
• Weeks opened: 5
• Theaters: 1,925 (+906)
• Per-theater average: $8,429
• Cume to date: $52 million
No. 4: Alvin and the Chipmunks (20th Century Fox, PG-13)
• Gross: $16 million (-45%)
• Weeks opened: 4
• Theaters: 3,462 (-22)
• Per-theater average: $4,622
• Cume to date: $176.7 million
No. 5: One Missed Call (Warner Bros., PG-13)
• Gross: $13.5 million
• Weeks opened: NEW!
• Theaters: 2,240
• Per-theater average: $6,038
No. 6: Charlie Wilson's War (Universal, R)
• Gross: $8.1 million (-32%)
• Weeks opened: 3
• Theaters: 2,594 (+19)
• Per-theater average: $3,155
• Cume to date: $52.6 million
No. 7: P.S. I Love You (Warner Bros., PG-13)
• Gross: $8 million (-14%)
• Weeks opened: 3
• Theaters: 2,471 (+7)
• Per-theater average: $3,244
• Cume to date: $39.3 million
No. 8: Water Horse: Legend of the Deep (Sony, PG-13)
• Gross: $6.3 million (-31%)
• Weeks opened: 2
• Theaters: 2,777 (+5)
• Per-theater average: $2,269
• Cume to date: $30.8 million
No. 9: Sweeney Todd (DreamWorks, R)
• Gross: $5.4 million (-34%)
• Weeks opened: 3
• Theaters: 1,249 (unchanged)
• Per-theater average: $4,323
• Cume to date: $38.4 million
No. 10: Atonement (Focus Features, R)
• Gross: $5.1 million (+64%)
• Weeks opened: 5
• Theaters: 583 (+273)
• Per-theater average: $8,790
• Cume to date: $19.2 million
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