Box Office Analysis: Oct. 14


Bandits
HOLLYWOOD - Bandits was robbed!

Hurt by crisis news reports on television Friday, the adult appeal MGM comedy failed to break into first place as insiders anticipated. Expectations were strong that Bandits would open atop the chart after its very successful sneaks a week earlier and given its high flyer power on Hollywood's advance radar screen.

Despite Bandits' strong buzz, its launch suffered from widespread fears throughout the country about possible terrorist actions this weekend as well as from television reports of anthrax scares in several states. That coverage -- which some observers have taken to calling "the CNN effect" -- appears to have resulted in many adult moviegoers, who might otherwise have bought tickets to Bandits, opting to stay home this weekend and watch the news. That cut sharply into Bandits' take -- especially on Friday -- in key markets like New York, Philadelphia, Washington, D.C. and Boston.

At the same time, Warner Bros.' tough police corruption drama Training Day starring Denzel Washington held up very well and had an advantage in its strong urban appeal. Training edged out Bandits for the top spot on the chart, nailing down in its second week about $13.55 million vs. Bandits' haul of about $13.46 million.

Ticket sales for key films this weekend were up modestly from last year by about 4.4 percent, but fell about 7.4 percent from the previous weekend this year.

THE TOP TEN

Warner Bros. R rated police corruption drama Training Day continued to patrol first place in its second week with a still forceful ESTIMATED $13.55 million (-40 percent) at 2,712 theaters (theater count unchanged; $4,994 per theater). Its cume is approximately $43.6 million, heading for $75 million-plus in domestic theaters.

Training's average per theater was the highest for any film this weekend.

Directed by Antoine Fuqua, the Warner Bros. presentation in association with Village Roadshow Pictures and NPV Entertainment stars Denzel Washington and Ethan Hawke.

"We had another good weekend on Training Day ," Warner Bros. Distribution executive vice president and general sales manager Jeff Goldstein said Sunday morning. "It's only off 40 percent. That's just what you would hope for."




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