HOLLYWOOD - The South invaded the North end of the box office chart this weekend as Sweet Home Alabama captured first place with a dazzling $37.5 million.The Tuxedo celebrated in second place with a $15.1 million launch.
Barbershop finished third, holding well with $10.1 million. My Big Fat Greek Wedding was fourth with $9.8 million and a cume of $137 million on its way to $160 million, while The Banger Sisters retreated to fifth place with a sleepy $5.4 million.
Driven by Alabama, key films skyrocketed 43 percent over last year -- $99 million versus $74 million.
THE TOP TEN
Buena Vista/Touchstone's PG-13 rated romantic comedy Sweet Home Alabama kicked off in first place to a record setting ESTIMATED $37.5 million at 3,293 theaters ($11,378 per theater).
Alabama's average per theater was the highest for any film playing in wide release this weekend.
Directed by Andy Tennant, it stars Reese Witherspoon. The record setting opening elevated Witherspoon to Hollywood's A List of movie stars who can generate long opening weekend box office lines.
With $37.5 million already in hand, Alabama is a safe bet to crack $100 million in domestic theaters. Given its opening, it would seem at this point that the low end is probably $115 million and the high end is probably $130 million. Using the industry's most basic projection formula of three times the opening weekend gross would put Alabama's likely domestic cume at $112.5 million, a number that feels low given the heat of opening weekend. More accurate projections of where Alabama is heading will be possible when we know how well it holds in its second weekend.
Coming on the heels of BV's success with its late summer blockbuster Signs, which has grossed over $221 million through this weekend, Alabama is another strong indication that the Disney company's movie division is performing very well, is well managed and is a strong competitor.
Alabama is also good news for MGM, which has Witherspoon starring in the sequel Legally Blonde 2: Red, White and Blonde, opening next July Fourth weekend.
"It's been quite a weekend for us," Buena Vista Distribution president Chuck Viane said Sunday morning. "Spirited Away continues (and) looks great and Moonlight Mile opened very nice and smartly. We're going to expand that to 400 runs next week. And then Reese opens up and blows the doors off of September! What more can you say?"
Focusing on Alabama's sweet launch, Viane noted, "It's the highest September opening in history. The old one was the original Rush Hour at $33 million (the weekend of Sept. 18-20, 1998). So this clearly blows away that."
In addition, looking at the record books indicates that Alabama probably also ranks as the biggest romantic comedy opening ever, beating Runaway Bride's $35.06 million opening the weekend of July 30-Aug. 1, 1999.
While Disney knew Alabama was on track to open big, was the studio surprised at just how well the picture performed? "We knew it was going to open very, very well," Viane replied. "I knew we had a shot at the (September) record, but to be able to surpass it like this, that's what caught me off-guard. It's the absolute strength of the movie. We knew it was good. Obviously, we put (Reese Witherspoon) in the right vehicle and Andy Tennant made a great movie. But this is America's new sweetheart. Anyway you look at it, she just dominated this movie. She smiled and everything happened."
