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Box Office Analysis, May 14: 'Spider-Man 3' Dips But Still Cleans Up
HOLLYWOOD - Spider-Man 3 expectedly came in at No. 1 in its second week of release, but the numbers dropped considerably from its record-breaking grosses last weekend. The web-slinging superhero took in $60 million at the North American box office this weekend--a 60 percent drop off.
"After a record-breaking opening weekend, to me this is an appropriate second-weekend drop," Paul Dergarabedian, president of box-office tracker Media By Numbers told The Associated Press. "Any studio would be happy to have a movie opening with $60 million, let alone a second weekend with $60 million."
With $242.1 million domestically in just 10 days, Spider-Man 3 continued to beat the box-office pace of its predecessors. After 10 days, 2002's Spider-Man had grossed $223 million, while 2004's Spider-Man 2 had taken in $225 million.
The weekend's other new movies had fair to poor openings: The zombie horror sequel 28 Weeks Later, a follow up to 28 Days Later, debuted in second place with $10 million, followed by Georgia Rule, starring Lindsay Lohan, Jane Fonda and Felicity Huffman, which opened in third place with $5.9 million. The comedy spoof Delta Farce, starring Larry the Cable Guy, premiered in fifth place with $3.5 million, while the rom com The Ex, starring Zach Braff and Amanda Peet, failed to make the Top 10, grossing only $1.4 million.
The top-12 movies took in $96.9 million, up 13.98 percent from last year’s total of $85 million but down 46.55 percent from last weekend’s total of $181.3 million. The Top Three films at the box office this time last year were: Paramount’s Mission: Impossible III, which stayed at No. 1 in its second week with $25 million in 4,059 theaters, averaging $6,161 per theater; Warner Bros. Poseidon, which opened in second place with $22.1 million in 3,555 theaters, averaging $6,232 per theater; and Sony’s R.V., which dropped to third place in its second week with $9.9 million in 3,536 theaters, averaging $2,814 per theater. (Click here to read last year's box office report).
BOX OFFICE TOP 10, ESTIMATES:
(Source: Exhibitor Relations, Inc.)
No. 1: Spider-Man 3 (Sony, PG-13)
• Gross: $60 million (-60%)
• Weeks opened: 2
• Theaters: 4,252 (unchanged)
• Per-theater average: $14,111
• Cume to date: $242 million
No. 2: 28 Weeks Later (Fox Atomic, R)
• Gross: $10 million
• Weeks opened: NEW!
• Theaters: 2,303
• Per-theater average: $4,342
No. 3: Georgia Rule (Universal, R)
• Gross: $5.8 million
• Weeks opened: NEW!
• Theaters: 2,523
• Per-theater average: $2,330
No. 4: Disturbia (Paramount, PG-13)
• Gross: $4.8 million (-18%)
• Weeks opened: 5
• Theaters: 3,106 (-26)
• Per-theater average: $1,548
• Cume to date: $66.2 million
No. 5: Delta Farce (Lionsgate, PG-13)
• Gross: $3.5 million
• Weeks opened: NEW!
• Theaters: 1,931
• Per-theater average: $1,813
No. 6: Fracture (New Line, R)
• Gross: $2.9 million (-22%)
• Weeks opened: 4
• Theaters: 2,202 (-163)
• Per-theater average: $1,317
• Cume to date: $30.9 million
No. 7: The Invisible (Buena Vista, PG-13)
• Gross: $2.2million (-32%)
• Weeks opened: 3
• Theaters: 1,943 (-76)
• Per-theater average: $1,133
• Cume to date: $15.5 million
No. 8: Hot Fuzz (Rogue, R)
• Gross: $1.6 million (-25%)
• Weeks opened: 4
• Theaters: 1,240 (-26)
• Per-theater average: $1,334
• Cume to date: $18.9 million
No. 9: Next (Paramount, PG-13)
• Gross: $1.6 million (-45%)
• Weeks opened: 3
• Theaters: 2,017 (-716)
• Per-theater average: $795
• Cume to date: $14.6 million
No. 10: Meet the Robinsons (Buena Vista, G)
• Gross: $1.6 million (-39%)
• Weeks opened: 7
• Theaters: 1,640 (-467)
• Per-theater average: $976
• Cume to date: $94 million
OTHER OPENINGS
The Ex (MGM, PG-13)
• Gross: $1.3 million
• Weeks opened: NEW!
• Theaters: 1,009
• Per-theater average: $1,343
The Salon (The Bigger Picture, PG-13)
• Gross: $84,000
• Weeks opened: NEW!
• Theaters: 210
• Per-theater average: $400
Blind Dating (Samuel Goldwyn, PG-13)
• Gross: $64,010
• Weeks opened: NEW!
• Theaters: 74
• Per-theater average: $865
The Hip Hop Project (ThinkFilm, PG-13)
• Gross: $40,150
• Weeks opened: NEW!
• Theaters: 42
• Per-theater average: $956
Home of the Brave (MGM, R)
• Gross: $24,000
• Weeks opened: NEW!
• Theaters: 44
• Per-theater average: $545
Photo(s) by Sony Pictures/Columbia /Tristar Sony Pictures Entertainment- © 2007- Sony Pictures Entertainment- All Rights Reserved