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News
Box Office Headed for a Wild and Woolly Weekend
Box Office Headed for a Wild and Woolly Weekend
By
Nancy Tartaglione-Vialatte
|
Friday, March 07, 2008
|
Comments (0)
Photo Gallery
HOLLYWOOD
- This weekend sees
Roland Emmerich
’s
10,000 BC
enter theaters in the same frame that last year saw
300
pull in a $70.9 million weekend. Estimates for
BC
are that it will hit somewhere between $30 and $40 million.
The prehistoric action movie stars
Steven Strait
as an early man who shares the planet with woolly mammoths, saber-toothed tigers and a lost civilization that has conducted a raid on his tribe.
If the movie hits over $40 million it would represent a big win for Warner Bros., says
Variety
. Only three films have opened to more than $40 million in March:
300
,
Ice Age: The Meltdown
and
Ice Age
; (the latter two also featuring a woolly mammoth).
10,000 BC
has very strong Total Awareness of 83%, compared to a nearly-identical 82% for
300
last year, but this year’s entry rated PG-13 compared to
300
’s strong R, notes Fantasy Moguls.
Disney, meanwhile, unveils
College Road Trip
, about a dad (
Martin Lawrence
) who takes his daughter (
Raven-Symone
) on a road trip to visit prospective colleges.
Lawrence
’s
Welcome Home Roscoe Jenkins
opened last month to $16.2 million. But, says
The Hollywood Reporter
, it's
Raven-Symone
who's probably the real draw. A mainstay of successful Disney Channel series like
That's So Raven
, she'll attract younger girls, who should ensure that the film possibly pushes toward the $20 million neighborhood.
The Bank Job
, starring
Jason Statham
and directed by
Roger Donaldson
, also opens this weekend with a view to lifting something north of $6 million.
Focus Features’
Miss Pettigrew Lives for a Day
, will open in limited release as will Sony Pictures Classics’
Married Life
and Warner Independent Pictures'
Snow Angels
.
After four weekends in which the box office couldn't match the comparable weekend in 2007, overall business should see a return to life given the mix of movies in play, notes
THR
. But without the punch of a
300
, the frame probably won't be able to match last year's weekend for sheer heft.
Photo(s) © 2008- Warner Bros.- All Rights Reserved
|
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