HOLLYWOOD - Time to break out the Scooby snacks.The canine Columbo and his human handlers live up to their pesky ways in Scooby-Doo, a live-action version of the cartoon classic that should easily trump fellow newcomers The Bourne Identity and Windtalkers this weekend at the box office.
The real mystery doesn't involve Spooky Island or its apparent owner, Emile Mondavarious (Rowan Atkinson), but the ultimate fate of this family-friendly Scooby-Doo.
Perhaps in an effort to create a Harry Potter-type franchise, Warner Bros. and director Raja Gosnell keep this Scooby-Doo very much in the spirit of the original TV show. This means Shaggy (Matthew Lillard) never lights up and mellows out, Fred (Freddie Prinze Jr.) and Daphne (Sarah Michelle Gellar) don't knock boots, and Velma (Linda Cardellini) remains firmly in the closet.
This lack of a post-modern spin--apparently evident in the original script and in some deleted scenes--might disappoint teens and younger adults yearning for another Brady Bunch Movie. But, if kids want to throw their arms around the CGI Scooby-Doo and their parents feel like taking a trip down memory lane, then Gosnell can expect a bigger hit than his Big Momma's House ($117.5 million). And, for once, Prinze's disastrous box office record won't be a hindrance.
In recent years, audiences have embraced the flesh-and-blood antics of The Flintstones ($130.5 million), George of the Jungle ($105.2 million) and Inspector Gadget ($97.3 million). They also wisely rejected The Adventures of Rocky and Bullwinkle ($26 million), for being obscure and irrelevant, and last year's Josie and the Pussycats ($14.2 million) for its wildly contradictory stand on consumerism. Scooby-Doo ranks alongside The Flintstones as one of TV's most beloved animated series, so the Great Dane could match or exceed both The Flintstones' $37.1 million opening and total. It certainly helps that Scooby-Doo boasts the long-waited trailer for Harry Potter and the Chamber of Secrets.
Scooby-Doo should not face too much in the way of rivalry from Spider-Man or Star Wars: Episode II - Attack of the Clones, both of which have peaked.
Your friendly neighborhood Spider-Man now ranks fifth on the list of highest grossing domestic releases, passing Jurassic Park ($357 million) last week. With $373.8 million through Wedneday, the webslinger will need to employ all his superpowers to overcome Star Wars: Episode I - The Phantom Menace ($431 million).
Attack of the Clones, not Spider-Man, was expected to rake in the most money this year, but the second chapter in George Lucas' Star Wars saga dropped 33 percent in its fourth weekend, from $21 million to an unsatisfactory $14 million. The Phantom Menace made $14.1 million in its fifth weekend and $13.2 million in its sixth weekend. With $259.7 million through Wednesday, its 28th day in theaters, Attack of the Clones is lagging behind the $303 million that The Phantom Menace scared up during the same period. Attack of the Clones should manage to surpass The Empire Strikes Back's $290.2 million total by the July 4th holiday weekend. Regardless, Attack of the Clones looks set to become the first $300 million disappointment.
Spirit: Stallion of the Cimarron showed surprising endurance in its third weekend. The animated western, narrated by Matt Damon, dropped a modest 18 percent in its third weekend, from $11.3 million to $9.3 million. With $56.9 million through Wednesday, Spirit: Stallion of the Cimarron's staying power can be attributed to parents seeking out suitable entertainment for their vacationing children. Yet Spirit: Stallion of the Cimarron will won't gain too much more ground with the arrival of Scooby-Doo and the upcoming Lilo & Stitch, Hey Arnold! and The Powerpuff Girls.