Cameron Calls for 3-D Technology to Quell Piracy
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WENN.com
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Monday, April 24, 2006
HOLLYWOOD - Maverick moviemaker James Cameron is urging Hollywood studios to "fight for survival" and stamp-out piracy by flooding films with technical wizardry and cinematic special effects.
The Titanic director fears declining sales will irreparably damage box office takings and wants to see more movies employing digital 3-D technology to entice tiring viewers with exciting new experiences.
Cameron insists distributors have taken the wrong direction in their attempts to combat piracy, arguing that enhancing the cinema experience is the only way to stop illegal, substandard copies dominating the market.
He says, "D-cinema can do it, for a number of reasons, but because D-cinema is an enabling technology for 3-D. Digital 3-D is a revolutionary form of showmanship that is within our grasp. It can get people off their butts and away from their portable devices and get people back in the theatres where they belong.
"We're so scared of piracy right now that we're ready to pimp out our mothers. This whole day-and-date DVD release nonsense? Here's an answer: (Digital cinema is) one of the strongest reasons I've been pushing 3-D for the past few years because it offers a powerful experience which you can only have
in the movie theater."
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