Director Inarritu Launches Anti-Drug Ads
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WENN.com
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Wednesday, April 02, 2008
HOLLYWOOD - Celebrated Mexican filmmaker Alejandro Gonzalez Inarritu has directed a series of shocking new TV advertisements in a bid to make teens aware of the dangers of drug abuse.
The Babel moviemaker has worked on three public service announcements in association with nonprofit drug program Meth Project, which debuted on TV in Montana on Monday.
In the ads, the director depicts the dangers of methamphetamine--known as "ice"--which has been increasingly abused by an alarming number of America's youth over the last decade.
The 30-second ads--which use a themed tagline of "This isn't normal, but on meth it is"--portray the abhorrent behavior linked to long-term "ice" addiction.
A spokesperson for the Meth Project says Oscar-nominated Inarritu was chosen due to "his gritty, unflinching visual style."
Inarritu decided to take on the project after viewing a previous set of ads directed by Requiem for a Dream moviemaker Darren Aronofsky.
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