Disney bosses will plant 2.7 million trees in one of the planet's most endangered rainforests -- and it's all thanks to film fans.
The executives pledged to plant a tree in Brazil's Atlantic Forest for every person who bought a ticket to see wildlife movie Earth during its first week in release.
The film grossed an impressive $16.1 million at the box office in its first week, breaking an opening-day and weekend record for a nature documentary in the process.
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