HOLLYWOOD - A tiny proportion of movie-goers have taken American cinema chain AMC Theatersup on their offer of a refund after watching Russell Crowe in boxing epic
Cinderella Man.
The Ron Howard-directed film failed to set the U.S. box office alight in its
four weeks on release so AMC Theatres bosses successfully tempted fans back
into their cinemas by promising a full money-back guarantee to disgruntled
fans.
And the profit-boosting bid has succeeded with only 100 people demanding a
refund and the film grossing $54 million in the past five weeks.
Spokesman Terrell Falk says, "The whole effort was to focus attention on what
is a beautiful film that deserves an audience but just hasn't got one. It's in
competition with films with lots of special effects and big action this summer.
This is a quiet film."
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