The actor braved the cold and took to the waves off the coast of Yorkshire, northern England for his segment of Visit England's national campaign.

The drive is to urge Brits to vacation within the U.K. this year (12) as the country hosts the London Olympics and celebrates Queen Elizabeth II's 60th year on the throne.

Stephen Fry, Julie Walters and Downton Abbey star Michelle Dockery also star in the advert.

James Berresford, VisitEngland's chief executive says, "I am honoured that four national treasures such as Stephen, Julie, Michelle and Rupert are helping us to inspire UK residents to take a break at home in this momentous year! Their involvement is key in creating the highest profile campaign this country has seen in terms of boosting domestic tourism."