HOLLYWOOD - Oscar-winning actress Gwyneth Paltrow is set to follow in Elizabeth Hurley'sfootsteps as the new face of the cosmetics giant Estee Lauder.
An international print and TV advertising campaign for Pleasures fragrance
featuring the 32-year-old Shakespeare in Love star will begin in the autumn.
Paltrow says, "Years ago, endorsing a product was considered something a
movie actress shouldn't do, but now having a contract is almost like a status
symbol."
Besides a small role in the upcoming movie Running with Scissors, the Estee
Lauder job reportedly is Paltrow's first since the birth of daughter Apple,
whose first birthday was on May 14.
And the actress, married to Coldplay rocker Chris Martin, admits her new
modeling deal affords her a perfect schedule.
She adds, "It allows me to be with my daughter, which is what I want to do
until some fantastic movie role comes along and makes me change my mind."
But at the same time, Paltrow admits she's not exactly the poster child for
cosmetics, adding, "I don't tend to wear a lot of makeup in my daily life -
just lip gloss, sunscreen and maybe some mascara."
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