HOLLYWOOD - Australian actor Heath Ledger has blasted his Hollywood counterparts for"whoring" themselves to multi-million dollar advertising campaigns.
The actor, 26, and pregnant girlfriend Michelle Williams keep a low-profile in the media and he's vowed to never use his fame
to star in commercials.
Ledger fumes, "I'm certainly not someone who wants to go out and sell f**king
Tag Heuer watches and L'Oreal and all that whole stupid fashion that has come
in right now.
"It is whoring ourselves for millions of dollars. I'm not sure I put thought
into how I want to be perceived and how I come across. I've never really concentrated on that. All my effort goes in between the time of action and cut."
Earlier this year, fellow Antipodean star Russell Crowe also berated
actors for "selling out" to plug big name brands and singled out George Clooney
and Harrison Ford as victims of his wrath.
Crowe said, "I don't use my celebrity to make a living. I don't do ads for
suits in Spain like George Clooney or cigarettes in Japan like Harrison Ford. To me, it is kind of sacrilegious. It's a complete contradiction of the social contract you have with your audience. I mean, Robert De Niro advertising American Express. Gee whiz, it's not the
first time he's disappointed me. It's been happening for a while."
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And speaking of celebrity endorsement, Hollywood hunk Ben Affleck has signed a $1.8 million deal to be
the face of popular British deodorant Lynx.
The actor, whose new wife Jennifer Garner is expecting their first
child this year, will appear in TV advertisements directed by Danny
Klienman.
Affleck has previously starred in ads for Burger King as a child actor and
L'Oreal Elvive hair products in 2003.
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