Lindsay Lohan's Mug Shot New Face of Anti-Alcohol Campaign
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WENN.com
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Monday, May 05, 2008
HOLLYWOOD - A restaurant/liquor group is using Lindsay Lohan's mug shot to launch a campaign against new technology aimed at keeping intoxicated drivers off the road.
The American Beverage Institute (ABI), a restaurant trade association that promotes responsible alcohol consumption, has taken out a full-page ad in the USA Today featuring the troubled star's photo, taken after she was arrested in Los Angeles last year for driving drunk.
A caption reads: "Ignition interlocks. A good idea for:" [Lohan] "But a bad idea for us:" displaying pictures of adults enjoying alcohol at restaurants and weddings.
The ad claims ignition interlocks, devices that prevent drunks from starting their cars, are "a great tool for getting hard-core drunk drivers off our roads"--but if the technology is installed in every vehicle, it could mean "an end to moderate and responsible drinking prior to driving."
Blair Berk, Lohan's lawyer, says the 21-year-old "fully endorses ignition interlock devices."
The ABI says it plans to use mug shots of other stars arrested for driving under the influence in its ongoing campaign, but did not specify details.
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