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Box Office Analysis, Nov 2: "Scary" Reigns Again

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May 11, 2009 | 2:15pm EDT

It was a freaky weekend at the box office this weekend as the horror parody Scary Movie 3 helped moviegoers get into the spirit of Halloween--to the tune of $21.1 million*, making it the No. 1 film for the second consecutive week. But sandwiched between the slasher spoof Scary Movie 3 and the limb hacker pic The Texas Chainsaw Massacre, which came in third with a gory $10.9 million, was a little animated tale called Brother Bear."Brother Bear totally capitalized on a marketplace devoid of family films," Paul Dergarabedian, president of box-office tracker Exhibitor Relations told The Associated Press Sunday. "There's always an opportunity where there's a scarcity of product for a particular segment of the audience." The Disney film opened Saturday with a burly $18.4 million, an impressive debut compared to the Mouse House's recent animated features. Although Brother Bear didn't premiere as strongly as the Buena Vista/Disney and Pixar Animation Studios collaboration Finding Nemo, which netted $70.2 million when it hit theaters in May, it surpassed the openings of other Disney pics this year, including Piglet's Big Movie ($6 million) and The Jungle Book 2 ($11.4 million).The lone film to open wide this weekend, Brother Bear was also the only new addition to this week's box office Top Ten. The feel good drama Radio came in fourth with $10.2 million, while the John Grisham thriller Runaway Jury rounded out the Top Five with $6.8 million. The Human Stain, starring Anthony Hopkins and Nicole Kidman, opened in limited release with an impressive $1.2 million, while the re-release of the digitally remastered Alien: The Director's Cut, which boasts six minutes of never-before-seen footage, opened in select cities to the pulsating tune of $ 1 million. THE TOP TENDimension Films' PG-13 rated spoof Scary Movie 3 reigned in the No. 1 spot for the second week with an ESTIMATED $21.1 million (-56%) in 3,505 theaters (unchanged; $6,020 per theater). Its cume is approximately $78.6 million. Directed by David Zucker, it stars Anna Faris, Charlie Sheen, Simon Rex, Regina Hall, Queen Latifah, George Carlin and Leslie Nielsen.Buena Vista's G rated animated film Brother Bear, which opened Saturday, debuted in second place with an ESTIMATED $18.5 million in 3,028 theaters with a $6,119 per theater average--the highest of any film playing wide this week.Set against the majestic natural splendor of the Great American Northwest, the film tells the story of a boy whose life takes an unexpected turn when he is transformed into a bear.Directed by Aaron Blaise and Bob Walker, it features the voices of Joaquin Phoenix, Jeremy Suarez, D.B. Sweeney and Michael Clarke Duncan.New Line Cinema's R rated horror remake The Texas Chainsaw Massacre, slipped from second place to third in its third week with an ESTIMATED $10.9 million (-25%) in 2,970 theaters (-48 theaters; $3,670 per theater). Its cume is approximately $66.1 million.Directed by Marcus Nispel, it stars Jessica Biel, Eric Balfour, Mike Vogel, Erica Leerhsen and Andrew Bryniarski.Sony Pictures' PG-13 rated drama Radio dropped one notch to fourth place in its second week with an ESTIMATED $10.2 million (-23%) in 3,074 theaters (unchanged, $3,318 per theater). Its cume is approximately $26.8 million.Directed by Michael Tollin, it stars Cuba Gooding, Jr. and Ed Harris.Twentieth Century Fox's PG-13 rated courtroom thriller Runaway Jury fell one position to No. 5 in its third week with an ESTIMATED $6.8 million (-19%) in 2,736 theaters (-79; $2,507per theater). Its cume is approximately $33.6 million. Directed by Gary Fleder, it stars John Cusack, Gene Hackman, Dustin Hoffman and Rachel Weisz.Warner Bros.' R rated drama Mystic River fell from its No. 5 position to sixth in its fourth week with an ESTIMATED $6.2 million (-19%) in 1,551 theaters (+58 theaters; $4,046 per theater). Its cume is approximately $33.5 million.Directed by Clint Eastwood, it stars Sean Penn, Tim Robbins, Kevin Bacon, Laurence Fishburne, Laura Linney and Marcia Gay Harden.*Box office estimates provided by Exhibitor Relations, Inc.Miramax Films' R rated gory actioner Kill Bill Vol. 1, held steady in seventh place in its fourth week with an ESTIMATED $4.7 million (-26%) in 2,429 theaters (-204 theaters, $1,939 per theater). Its cume is approximately $60.9 millionDirected by Quentin Tarantino, it stars Uma Thurman, Lucy Liu, Vivica A. Fox, Michael Madsen, Daryl Hannah and David Carradine.Paramount Pictures' PG-13 rated comedy School of Rock, dropped two positions to No. 8 in its eighth week with an ESTIMATED $4.4 million (-33%) in 2,786 theaters (-165 theaters; $1,579 per theater). Its cume is approximately $69.1 million.Directed by Richard Linklater, it stars Black, Joan Cusack and Michael White.Universal Pictures' PG 13 rated romantic comedy Intolerable Cruelty held on to its No. 9 position in its fourth week with an ESTIMATED $2.6 million (-27%) in 1,661 theaters (-629 theaters, $1,600 per theater). Its cume is approximately $32 million.Produced by Ethan Coen and directed by Joel Coen, it stars George Clooney and Catherine Zeta-Jones.Screen Gems' R rated erotic thriller In the Cut expanded in its second week to place tenth with an ESTIMATED $2.3 million at 825 theaters (+819 theaters, $2,788 per theater). Its cume is approximately $2.4 million. In the film, Meg Ryan plays a self-determined NYU professor who, following the brutal murder of a young woman in her neighborhood, tests the limits of her own safety by entering into a risky sexual liaison with a detective. Directed by Jane Campion, it stars Ryan, Mark Ruffalo, Jennifer Jason Leigh and Nick Damici.OTHER OPENINGSMiramax's R rated drama The Human Stain debuted in 160 theaters with an ESTIMATED $1.1 million. Its $7,025 per theater average was the highest of any film playing this week. The film stars Anthony Hopkins as a man who, throughout his life, has been a master of deception and self-reinvention. Years later, when he becomes an esteemed professor, false accusations ruin his career.Directed by Robert Benton, it stars Hopkins, Nicole Kidman, Ed Harris, Gary Sinise and Wentworth Miller.Twentieth Century Fox's R rated sci-fi thriller Alien: The Director's Cut opened in 347 theaters with an ESTIMATED $1 million, with a $2,997 per theater average. In the film, a re-release of director Ridley Scott's 1979 film, seven crewmembers of the commercial ship Nostromo are awakened from their cryo-sleep capsules halfway through their journey home to investigate an S.O.S. distress call from an alien vessel.Directed by Scott, it stars Sigourney Weaver, Tom Skerritt, Veronica Cartwright, Harry Dean Stanton, John Hurt, Ian Holm and Yaphet Kotto.WEEKEND COMPARISON The Top 12 films this weekend grossed an ESTIMATED $91.9 million, down 23.16 percent from last weekend's $119.5 million. The Top 12 movies were also down 8.94 percent from this time last year when they took in $100.9 million.Last year, Buena Vista's G rated The Santa Clause 2 debuted in the No. 1 position with $29 million in 3,350 theaters ($8,659 per theater); DreamWorks' R rated thriller The Ring stayed at No. 2 in its third week with $18.1 million in 2,808 theaters ($6,452 per theater); and Sony's PG-13 rated I Spy opened in third with $12.7 million in 3,182 theaters ($4,008 per theater).

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