Box Office News

Box Office Analysis, Mar. 7: "The Passion" Grows

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Mar 07, 2004 | 9:40am EST

Christ continued to inspire the box office this weekend.

Hauling in a hefty $51.3 million, The Passion of the Christ--Mel Gibson's torturing look at the last 12 hours of Jesus Christ's life--expectedly held onto its box office crown for the second week in a row.

The comedy Starsky & Hutch, an homage to the cult '70s cop TV show, starring Ben Stiller and Owen Wilson, debuted in second place with a groovy $29 million, while the weekend's other newcomer, the action-adventure Viggo Mortensen starrer Hidalgo, premiered in the third spot with $19 million.

No doubt bolstered by winning 11 Oscars last Sunday, The Lord of the Rings: The Return of the King saw a jump in box office dollars, putting it back on the top 10 list at No. 7 with $3.1 million. Same goes for the tense indie Monster, whose star, Charlize Theron, won Best Actress for her performance as serial killer Aileen Wuornos; the film moved up the list to come in tenth with $2.2 million.

Total ticket sales for this week's top 12 films were $131.4 million, down 5.9 percent from last week's $139.6 million, but up 39 percent from last year's $94.5 million in the same weekend.

Last year, Buena Vista's PG-13 rated Bringing Down the House opened in the top spot with $31.1 million in 2,801 theaters with a $11,104 per theater average; Sony Pictures' Tears of the Sun debuted in second place with $17 million in 2,973 theaters with $5,737 per theater average; and DreamWorks' PG-13 rated comedy Old School dropped to third place in its third week with $9.1 million in 2,707 theaters (-35 theaters; $3,395 per theater).

BOX OFFICE TOP 10, ESTIMATES (Source: Exhibitor Relations, Inc.)

No. 1: The Passion of the Christ (Newmarket, R)

Gross: $51.3 million (-39%)

Weeks opened: 2

Theaters: 3,170 (+127)

Per-theater average: $16,212

Cume to date: $212 million

No. 2: Starsky & Hutch (Warner Bros., PG-13)

Gross: $29 million

Weeks opened: NEW!

Theaters: 3,185

Per-theater average: $9,121

No. 3: Hidalgo (Buena Vista, PG-13)

Gross: $19.6 million

Weeks opened: NEW!

Theaters: 3,063

Per-theater average: $6,399

No. 4: 50 First Dates (20th Century Fox, PG-13)

Gross: $7.7 million (-39%)

Weeks opened: 4

Theaters: 3,040 (-410)

Per-theater average: $2,533

Cume to date: $99.4 million

No. 5: Twisted (Paramount Pictures, R)

Gross: $5 million (-44%)

Weeks opened: 2

Theaters: 2,704 (+1)

Per-theater average: $1,858

Cume to date: $16.3 million

No. 6: Confessions of a Teenage Drama Queen (Buena Vista, PG)

Gross: $4 million (-37%)

Weeks opened: 3

Theaters: 2,180 (-323)

Per-theater average: $1,835

Cume to date: $21.8 million

No. 7: The Lord of the Rings: The Return of the King (New Line Cinema, PG-13)

Gross: $3.1 million (+46%)

Weeks opened: 11

Theaters: 1,903 (+791)

Per-theater average: $1,668

Cume to date: $368.3 million

No. 8: Dirty Dancing: Havana Nights (Lions Gate, PG-13)

Gross: $2.8 million (-51%)

Weeks opened: 2

Theaters: 2,042 (unchanged)

Per-theater average: $1,396

Cume to date: $10 million

No. 9: Miracle (Buena Vista, PG)

Gross: $2.6 million (-42%)

Weeks opened: 5

Theaters: 1,654 (-568 theaters)

Per-theater average: $1,572

Cume to date: $59.9 million

No. 10: Monster (Newmarket, R)

Gross: $2.2 million (+12%)

Weeks opened: 13

Theaters: 1,082 (+114)

Per-theater average: $2,080

Cume to date: $30 million

OTHER OPENINGS

The Reckoning (Paramount Classic, R)

Gross: $18,447

Weeks opened: NEW!

Theaters: 5

Per-theater average: $3,689

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