Box Office News

Box Office Analysis, Mar. 21: The "Dead" Take Down "Christ"

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Mar 21, 2004 | 1:24pm EST

Zombies rock!

Dawn of the Dead, the horror remake of the 1978 George Romero cult classic, finally took the box office title away from The Passion of the Christ with $27.3 million, which came in second with $19.1 million.

Dead proves once again moviegoers' appetite for the macabre, following recent hits The Texas Chainsaw Massacre, which opened last October with $28 million and Jeepers Creepers 2, which opened last summer with $15.2 million.

Other newcomers to make it to the top 10 included the psychological thriller Taking Lives, starring Angelina Jolie, which came in third place with $11.4 million and the quirky love story Eternal Sunshine of the Spotless Mind, which took sixth with $9.6 million.

This is the fourth week in row where the box office numbers were up from last year. The Top 12 films grossed an estimated $109.7 million, up 32.56 percent from last year's $82.7 million and up 5.35 percent from last week's $104.1 million.

Last year, Buena Vista's PG-13 rated comedy Bringing Down the House held on to the No. 1 spot for the third week in a row with $16.2 million at 2,871 theaters with a $5,644 per theater average; Warner Bros. R-rated Dreamcatcher opened in second place with $15 million in 2,945 theaters with a $5,103 per theater average; and MGM's PG rated teen spy flick Agent Cody Banks took third place in its second week with $9.2 million in 3,369 theaters with a $2,739 per theater average

BOX OFFICE TOP 10, ESTIMATES (Source: Exhibitor Relations, Inc.)

No. 1: Dawn of the Dead (Universal Pictures, R)

Gross: $27.3 million

Weeks opened: NEW!

Theaters: 2,745

Per-theater average: $9,945

No. 2: The Passion of the Christ (Newmarket, R)

Gross: $19.1 million (-40%)

Weeks opened: 4

Theaters: 3,250 (+29)

Per-theater average: $5,904

Cume to date: $295.2 million

No. 3: Taking Lives (Warner Bros., R)

Gross: $11.4 million

Weeks opened: NEW!

Theaters: 2,705

Per-theater average: $4,218

No. 4: Starsky & Hutch (Warner Bros., PG-13)

Gross: $10.6 million (-33%)

Weeks opened: 3

Theaters: 3,185 (unchanged)

Per-theater average: $3,352

Cume to date: $67.7 million

No. 5: The Secret Window (Sony, PG-13)

Gross: $9.6 million (-47%)

Weeks opened: 2

Theaters: 3,018

Per-theater average: $3,181

Cume to date: $33.1 million

No. 6: Eternal Sunshine of the Spotless Mind (Focus Features, PG-13)

Gross: $8.5 million

Weeks opened: NEW!

Theaters: 1,353

Per-theater average: $6,334

No. 7: Hidalgo (Buena Vista, PG-13)

Gross: $8.5 million (-28%)

Weeks opened: 3

Theaters: 2,929 (-136 theaters)

Per-theater average: $2,902

Cume to date: $48.5 million

No. 8: Agent Cody Banks 2: Destination London (MGM, PG)

Gross: $6 million (-25%)

Weeks opened: 2

Theaters: 2,973 (unchanged)

Per-theater average: $2,018

Cume to date: $17.2 million

No. 9: 50 First Dates (20th Century Fox, PG-13)

Gross: $4.3 million (-21%)

Weeks opened: 6

Theaters: 2,153 (-433)

Per-theater average: $1,997

Cume to date: $113.1 million

No. 10: Confessions of a Teenage Drama Queen (Buena Vista, PG)

Gross: $1.5 million (-39%)

Weeks opened: 5

Theaters: 1,281 (-520)

Per-theater average: $1,171

Cume to date: $27.6 million

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