Box Office News

Box Office Analysis, Feb. 21: Did 'Constantine' Demonize the Competition?

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Feb 21, 2005 | 3:53am EST

Love conquers even the worst of demons.

The Will Smith romantic comedy Hitch once again took the No.1 for the second week with $31.8 million, edging out the new challenger, the hellish Constantine, starring Keanu Reeves as a rogue occultist, which debuted in second with $30.5 million. The other openers--the sweet family drama Because of Winn-Dixie and the raucous family comedy Son of the Mask--came in third ($10.8 mil) and fourth ($7.6 mil), respectively.

If the estimates stand, this could very well be the second best President's Day weekend ever with a total box office gross of $119, behind 2003 which brought in $123.8 million.

This weekend, the Top 12 films grossed an estimated $119 million, up 14.88 percent from last weekend's $103.6 million take and up 13.19 percent from last year's draw of $105.1 million.

The top three films at the box office this time last year were: Sony Pictures' PG-rated 50 First Dates, which stayed at No. 1 for the second week with $39.8 million in 3,591 theaters, averaging $12,561 per theater; Buena Vista's PG-rated Miracle which stayed in second place in its third week with $14 million in 2,755 theaters, averaging $6,174 per theater; and MGM's PG-13 rated Barbershop 2: Back in Business, which stayed in third place in its third week with $14.4 million in 2,711 theaters, averaging $6,087 per theater.

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BOX OFFICE TOP 10, ESTIMATES:

(Source: Exhibitor Relations, Inc.)

No. 1: Hitch (Sony Pictures, PG-13)

Gross: $31.8 million (-26%)

Weeks opened: 2

Theaters: 3,575 (unchanged)

Per-theater average: $8,895

Cume to date: $90.1 million

No. 2: Constantine (Warner Bros., R)

Gross: $30.5 million

Weeks opened: NEW!

Theaters: 3,006

Per-theater average: $10,155

No. 3: Because of Winn-Dixie (20th Century Fox, PG)

Gross: $10.8 million

Weeks opened: NEW!

Theaters: 3,188

Per-theater average: $3,403

No. 4: Son of the Mask (New Line Cinema, PG)

Gross: $7.6 million

Weeks opened: NEW!

Theaters: 2,966

Per-theater average: $2,588

No. 5: Million Dollar Baby (Warner Bros., PG-13)

Gross: $7.1 million (-3%)

Weeks opened: 10

Theaters: 2,105 (+70)

Per-theater average: $3,416

Cume to date: $54.6 million

No. 6: Are We There Yet? (Sony Pictures, PG)

Gross: $6.5 million (-21%)

Weeks opened: 5

Theaters: 2,519 (-290)

Per-theater average: $2,580

Cume to date: $69.5 million

No. 7: Boogeyman (Sony Pictures, PG-13)

Gross: $5.5 million (-46%)

Weeks opened: 3

Theaters: 2,572 (-480)

Per-theater average: $2,138

Cume to date: $41.1 million

No. 8: Pooh's Heffalump Movie (Buena Vista, G)

Gross: $4.4 million

Weeks opened: 2

Theaters: 2,529 (unchanged)

Per-theater average: $1,743

Cume to date: $11.6 million

No. 9: The Aviator (Miramax, PG-13)

Gross: $4.1 million (-11%)

Weeks opened: 10

Theaters: 1,710 (-486)

Per-theater average: $2,441

Cume to date: $88.1 million

No. 10: Sideways (Fox Searchlight, R)

Gross: $3.9 million (-13%)

Weeks opened: 18

Theaters: 1,300 (-319)

Per-theater average: $3,000

Cume to date: $58.1 million

OTHER OPENINGS

Imaginary Heroes (Sony Pictures Classics, R)

Gross: $31,270

Weeks opened: NEW!

Theaters: 8

Per-theater average: $3,909

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