Box Office News

Box Office Analysis, Mar. 7: Vin Diesel Pacifies Competition

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Mar 07, 2005 | 8:28am EST

Another action hero bites the comedy dust.

Proving he's more than muscle, Vin Diesel's family-friendly comedy The Pacifier took the No. 1 spot in its opening weekend, pulling in a respectable $30.2 million. Diesel's performance as a Navy SEAL turned baby sitter easily outdistanced the weekend's other major opening, Be Cool, the Get Shorty sequel with John Travolta and Uma Thurman, which came in second with $23.5 million.

"Pacifier did better than anyone expected, but you can't underestimate the family audience," Paul Dergarabedian, president of Exhibitor Relations Co. told The Associated Press. "I think people like to see a fish-out-of-water story--an action star in a very unexpected role."

The mind-bending, time-traveling, psychological thriller The Jacket, starring Adrien Brody and Keira Knightley, also opened this weekend but only managed to make it to 10th place with $2.6 million.

This weekend, the Top 12 films grossed an estimated $110.7 million, up 6.09 percent from last weekend's $104.4 million take but down 15.69 percent from last year's draw of $131.3 million.

The Top Three films at the box office this time last year were: Newmarket's R-rated The Passion of the Christ, which stayed at No. 1 in its second week with $53.2 million in 3,170 theaters, averaging $16,797 per theater; Buena Vista's PG-13 rated Hidalgo, which opened in second place with $18.8 million in 3,063 theaters, averaging $6,147 per theater; and Warner Bros. PG-13 rated Starsky & Hutch, which opened in third place with $12.5 million in 3,185 theaters, averaging $3,945 per theater.

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BOX OFFICE TOP 10, ESTIMATES:

(Source: Exhibitor Relations, Inc.)

No. 1: The Pacifier (Buena Vista, PG)

Gross: $30.2 million

Weeks opened: NEW!

Theaters: 3,131

Per-theater average: $9,653

No. 2: Be Cool (MGM, PG-13)

Gross: $23.5 million

Weeks opened: NEW!

Theaters: 3,216

Per-theater average: $7,307

No. 3: Hitch (Sony Pictures, PG-13)

Gross: $12.5 million (-39%)

Weeks opened: 4

Theaters: 3,438 (-133)

Per-theater average: $3,636

Cume to date: $138.3 million

No. 4: Diary of a Mad Black Woman (Lions Gate, PG-13)

Gross: $12 million (-45%)

Weeks opened: 2

Theaters: 1,703 (+220)

Per-theater average: $7,046

Cume to date: $38 million

No. 5: Million Dollar Baby (Warner Bros., PG-13)

Gross: $8.5 million (+16%)

Weeks opened: 12

Theaters: 2,350 (+225)

Per-theater average: $3,619

Cume to date: $76.9 million

No. 6: Constantine (Warner Bros., R)

Gross: $6 million(-50%)

Weeks opened: 3

Theaters: 2,758 (-248)

Per-theater average: $2,177

Cume to date: $60.57 million

No. 7: Cursed (Miramax, R)

Gross: $3.8 million (-60%)

Weeks opened: 2

Theaters: 2,805 (unchanged)

Per-theater average: $1,384

Cume to date: $15.2 million

No. 8: Man of the House (Sony Pictures, PG-13)

Gross: $3.5 million (-61%)

Weeks opened: 2

Theaters: 2,422 (unchanged)

Per-theater average: $1,445

Cume to date: $13.8 million

No. 9: Because of Winn-Dixie (20th Century Fox, PG)

Gross: $3.4 million (-49%)

Weeks opened: 3

Theaters: 2,506 (-682)

Per-theater average: $1,377

Cume to date: $27 million

No. 10: The Jacket (Warner Indie Pictures, R)

Gross: $2.6 million

Weeks opened: NEW!

Theaters: 1,331

Per-theater average: $2,002

OTHER OPENINGS

Gunner Palace (Palm, R)

Gross: $65,898

Weeks opened: NEW!

Theaters: 8

Per-theater average: $8,237

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