Box Office News

Box Office Anaysis, July 24: 'Chocolate' Worth Its Weight in Gold

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Jul 24, 2005 | 8:26am EDT

Johnny Depp's Charlie & the Chocolate Factory proves the B.O. is like a box of chocolates: You never know what you're going to get.

Four new films debuted in wide release at the box office this weekend, but none of them was able to beat last week's Top Three contenders.

At least two high-profile pics, The Island and The Bad News Bears, opened in more than 3,000 theaters but could not dent the armors of the whipple-scrumptious Charlie & the Chocolate Factory, the Frat Pack's matrimonious Wedding Crashers and Marvel's marvelous Fantastic Four.

The Island, starring Scarlett Johansson, brought in a barely-buoyant $12.1 million, while The Bad News Bears, featuring Billy Bob Thornton, bunted a single with an un-sportsmanlike $11.5 million. The hip-hop masterpiece Hustle & Flow and corpse-crammed sequel The Devil's Rejects, which both premiered in less than 2,000 screens, made the bottom half of the week's Top 10, in seventh and eight places respectively.

The Top 12 films grossed an estimated $128.1 million, down 7.76 percent from last year's draw of $138.8 million and also down 17.71 percent from last weekend's $155.6 million.

The Top Three films at the box office this time last year were: Universal's PG-13 The Bourne Supremacy, which opened in the No. 1 spot with $52.5 million in 3,165 theaters, averaging $16,595 per theater; Sony Pictures' PG-13 rated Spider-Man 2, which dropped to second place in its third week with $24.7 million in 4,058 theaters, averaging $6,105 per theater; and Warner Bros.' PG-13 rated Catwoman, which debuted in third place with $16.7 million in 3,117 theaters, averaging $5,367 per theater. (Click here to read last year's box office report)

(This week's box office Top 10 below...)

BOX OFFICE TOP 10, ESTIMATES

(Source: Exhibitor Relations, Inc.)

No. 1: Charlie & the Chocolate Factory (Warner Bros., PG-13)

Gross: $28.3 million (-50%)

Weeks opened: 2

Theaters: 3,790 (+20)

Per-theater average: $7,467

Cume to date: $114.1 million

No. 2: The Wedding Crashers (New Line, R)

Gross: $26.2 million (-23%)

Weeks opened: 2

Theaters: 2,925 (unchanged)

Per-theater average: $8,957

Cume to date: $80.9 million

No. 3: Fantastic Four (20th Century Fox, PG-13)

Gross: $12.7 million (-46%)

Weeks opened: 3

Theaters: 3,449 (-170)

Per-theater average: $3,559

Cume to date: $122.5 million

No. 4: The Island (Dreamworks, PG-13)

Gross: $12.1 million

Weeks opened: NEW!

Theaters: 3,122

Per-theater average: $3,876

No. 5: The Bad News Bears (Paramount, PG-13)

Gross: $11.5 million

Weeks opened: NEW!

Theaters: 3,183

Per-theater average: $3,613

No. 6: War of the Worlds (Paramount Pictures, PG-13)

Gross: $8.8 million (-42%)

Weeks opened: 3

Theaters: 3,265 (-459)

Per-theater average: $2,703

Cume to date: $208.3 million

No. 7: Hustle & Flow (Paramount Classics, R)

Gross: $8.1 million

Weeks opened: NEW!

Theaters: 1,013

Per-theater average: $7,996

No. 8: The Devil's Rejects (Lions Gate, R)

Gross: $7 milllion

Weeks opened: NEW!

Theaters: 1,757

Per-theater average: $3,984

No. 9: Batman Begins (Warner Bros., PG-13)

Gross: $4.7 million (-22%)

Weeks opened: 3

Theaters: 2,275 (-535)

Per-theater average: $2,079

Cume to date: $114.1 million

No. 10: Mr. & Mrs. Smith (20th Century Fox, PG-13)

Gross: $3.6 million (-31%)

Weeks opened: 3

Theaters: 1,916 (454)

Per-theater average: $1,892

Cume to date: $174.5 million

OTHER OPENINGS

November (Sony Pictures Classics, R)

Gross: $1 million

Weeks opened: NEW!

Theaters: 8

Per-theater average: $2,675

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