Box Office News

Box Office Analysis, Feb. 27: Big Weekend at ‘Madea’s Family Reunion’

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Feb 27, 2006 | 4:35am EST

Tyler Perry fans flocked to the theaters this weekend for another for another romp with a mad black woman.

Tyler Perry's Madea's Family Reunion, a comic drama in which writer-director Perry also stars in three roles, debuted in the top spot at the North American box office with an impressive $30.2 million, topping Perry's Diary of a Mad Black Woman, which opened at No. 1 with $21.9 million on the same weekend last year.

Perry's stories about empowerment of women set among Madea's family have a built-in following among black audiences familiar with his plays and video versions of the tales. Black women 35 and older made up 52 percent of the movie's audience, distributor Lionsgate told The Associated Press.

"The themes Tyler Perry presents resonate very strongly with the black community," Paul Dergarabedian, president of box-office tracker Exhibitor Relations told AP. "It reminds me of My Big Fat Greek Wedding. It has elements of comedy and drama and community that just definitely works."

Other newcomers this weekend didn’t fare as well. The animated tale Doogal came in eighth place with $3.6 million, while the Paul Walker’s R-rated mob drama Running Scared premiered at No. 9 with only $3 million, far below Walker’s family adventure Eight Below, which was on top last weekend.

The Top 12 films grossed an estimated $99.8 million, down 4.40 percent from last year's draw of $104.4 million and down 8.51 percent from last weekend’s total of $110.6 million.

The Top Three films at the box office this time last year were: Lionsgate’s PG-13 Diary of a Mad Black Woman, which opened at No. 1 with $21.9 million in 1,483 theaters, averaging $14,771 per theaters; Sony’s PG-13 Hitch, which dropped to second place in its third week with $20.4 million in 3,571 theaters, averaging $5,719 per theater; Warner Bros. PG-13 rated Constantine, which fell to third in its second week of release with $12 million in 3,006 theaters, averaging $4,007 per theater. (Click here to read last year's box office report)

BOX OFFICE TOP 10, ESTIMATES

(Source: Exhibitor Relations, Inc.)

No. 1: Tyler Perry's Madea's Family Reunion (Lionsgate, PG-13)

• Gross: $30.2 million

• Weeks opened: NEW!

• Theaters: 2,194

• Per-theater average: $13,788

No. 2: Eight Below (Buena Vista, PG)

• Gross: $15.7 million (-22%)

• Weeks opened: 2

• Theaters: 3,072 (+6)

• Per-theater average: $5,118

• Cume to date: $45 million

No. 3: The Pink Panther (Columbia/MGM, PG)

• Gross: $11.3 million (-32%)

• Weeks opened: 3

• Theaters: 3,313 (-164)

• Per-theater average: $3,411

• Cume to date: $61 million

No. 4: Date Movie (20th Century Fox, PG)

• Gross: $9.2 million (-52%)

• Weeks opened: 2

• Theaters: 2,898 (+2)

• Per-theater average: $3,183

• Cume to date: $33.9 million

No. 5: Curious George (Universal, G)

• Gross: $7 million (-41%)

• Weeks opened: 3

• Theaters: 2,609 (+37)

• Per-theater average: $2,683

• Cume to date: $43.1 million

No. 6: Firewall (Warner Bros., PG-13)

• Gross: $6.2 million (-30%)

• Weeks opened: 3

• Theaters: 2,740 (-100)

• Per-theater average: $2,292

• Cume to date: $36.8 million

No. 7: Final Destination 3 (New Line, R)

• Gross: $5.3 million (-47%)

• Weeks opened: 3

• Theaters: 2,726 (-154)

• Per-theater average: $1,963

• Cume to date: $44.7 million

No. 8: Doogal (Weinstein Company, G)

• Gross: $3.6 million

• Weeks opened: NEW!

• Theaters: 2,318

• Per-theater average: $1,557

No. 9: Running Scared (New Line, R)

• Gross: $3 million

• Weeks opened: NEW!

• Theaters: 1,611

• Per-theater average: $1,909

No. 10: Freedomland (Sony, PG-13)

• Gross: $2.9 million (-50%)

• Weeks opened: 2

• Theaters: 2,361 (unchanged)

• Per-theater average: $1,228

• Cume to date: $10.7 million

OTHER OPENINGS

Tsotsi (Miramax, R)

• Gross: $78,000

• Weeks opened: NEW!

• Theaters: 6

• Per-theater average: $13,000

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