Box Office News

Box Office Analysis, March 13: It’s a Successful ‘Launch’

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Mar 13, 2006 | 6:03am EST

Failure to Launch didn’t live up to its title this weekend.

The romantic comedy starring Matthew McConaughey and Sarah Jessica Parker debuted at the North American box office with a dreamy $24.6 million.

"There hasn't been a good date movie in a while, and I think women just felt like it was going to be a fun movie," Rob Moore, worldwide head of marketing and distribution for Paramount told The Associated Press.

Meanwhile, two remakes opened in second and third place. Disney's family flick The Shaggy Dog, starring Tim Allen, came in second with $16 million, and the mutant horror tale The Hills Have Eyes, was third with $15.5 million.

The Top 12 films grossed an estimated $92.3 million, down 10.68 percent from last year's draw of $103.4 million but up 11/17 percent from last weekend’s total of $83.1 million.

The Top Three films at the box office this time last year were: 20th Century Fox’s PG-rated Robots, which opened at No. 1 with $36 million in 3,776 theaters, averaging $9,546 per theaters; Buena Vista’s PG-rated The Pacifier, which dropped to third in its second week of release with $10.2 million in 3,216 theaters, averaging $3,187 per theater; and MGM's PG-13 , PG-13 which dropped to place its second week with $18.1 million in 3,166 theaters, averaging $5,734 per theater; MGM’s Be Cool, which dropped to third in its second week of release with $10.2 million in 3,216 theaters, averaging $3,187 per theater. (Click here to read last year's box office report)

BOX OFFICE TOP 10, ESTIMATES

(Source: Exhibitor Relations, Inc.)

No. 1: Failure to Launch (Paramount, PG-13)

• Gross: $24.6 million

• Weeks opened: NEW!

• Theaters: 3,057

• Per-theater average: $8,047

No. 2: The Shaggy Dog (Buena Vista., PG)

• Gross: $16 million

• Weeks opened: NEW!

• Theaters: 3,501

• Per-theater average: $4,577

No. 3: The Hills Have Eyes (Fox Searchlight, R)

• Gross: $11.6 million

• Weeks opened: NEW!

• Theaters: 2,620

• Per-theater average: $5,916

No. 4: 16 Blocks (Warner Bros., PG-13)

• Gross: $7.3 million (-38%)

• Weeks opened: 2

• Theaters: 2,706 (unchanged)

• Per-theater average: $2,698

• Cume to date: $22.6 million

No. 5: Tyler Perry's Madea's Family Reunion (Lionsgate, PG-13)

• Gross: $5.8 million (-54%)

• Weeks opened: 3

• Theaters: 1,812 (-382)

• Per-theater average: $3,201

• Cume to date: $55.7 million

No. 6: Eight Below (Buena Vista, PG)

• Gross: $5.4 million (-47%)

• Weeks opened: 4

• Theaters: 2,970 (-152)

• Per-theater average: $1,822

• Cume to date: $66.4 million

No. 7: Aquamarine (20th Century Fox, PG)

• Gross: $3.6 million (-51%)

• Weeks opened: 2

• Theaters: 2,538 (+26)

• Per-theater average: $1,438

• Cume to date: $12.1 million

No. 8: Ultraviolet (Sony/Screen Gems, PG-13)

• Gross: $3.6 million (-60%)

• Weeks opened: 2

• Theaters: 2,558 (unchanged)

• Per-theater average: $1,407

• Cume to date: $14.7 million

No. 9: The Pink Panther (Columbia/MGM, PG)

• Gross: $3.6 million (-48%)

• Weeks opened: 5

• Theaters: 2,302 (-722)

• Per-theater average: $1,564

• Cume to date: $74.6 million

No. 10: Date Movie (20th Century Fox, PG)

• Gross: $2.5 million (-51%)

• Weeks opened: 4

• Theaters: 1,812 (-791)

• Per-theater average: $1,380

• Cume to date: $44.2 million

OTHER OPENINGS

Ask the Dust (Paramount Classics, R)

• Gross: $72,692

• Weeks opened: NEW!

• Theaters: 7

• Per-theater average: $10,385

Duck Season (Warner Independent, R)

• Gross: $24,200

• Weeks opened: NEW!

• Theaters: 6

• Per-theater average: $4,033

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