Box Office News

Box Office Analysis, Nov. 13: High Five! 'Borat' Stays on Top

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Nov 13, 2006 | 4:56am EST

The Kazakhstanian does it again. Sacha Baron Cohen’s much-buzzed about comedy Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan took the top spot at the North American box office for the second weekend in a row with $29 million.

In fact, the top three movies remained unchanged from the previous weekend, with The Santa Clause 3: The Escape Clause coming in second place with $16.9 million and Flushed Away in third with $16.7 million.

Some analysts are now saying Borat should have opened in more theaters its opening weekend, to capitalize on the film’s pre-buzz, but Bruce Snyder, head of distribution for 20th Century Fox told the The Associated Press, "When a picture takes off like this, you can do it any way you want and you can't screw it up, quite honestly, when a picture becomes a part of the culture like this.”

Out of the newcomers this weekend, Will Ferrell’s dramedy Stranger Than Fiction fared the best, debuting in fourth with $14.1 million. Sarah Michelle Gellar's supernatural thriller The Return opened in eighth place with $4.8 million, while the Russell Crowe-Ridley Scott reunion A Good Year was a big disappointment, opening only in tenth with $3.8 million. Harsh Times, a gritty street drama starring Christian Bale and Freddy Rodriguez, didn’t even make the top 10, grossing $1.8 million.

The Top 12 movies grossed $112.8 million this weekend, up 1.32 percent from last year’s draw of $111.3 but down 0.78 percent from last weekend’s total of $113.6 million.

The Top Three films at the box office this time last year were: Buena Vista’s Chicken Little, which stayed at No. 1 with $31.6 million for the second week of release in 3,658 theaters, averaging $8,653 per theater; Sony’s Zathura, which opened in second place with $13.4 million in 3,223 theaters, averaging $4,166 per theaters; and Weinstein Co.’s Derailed, which opened in third place with $12.2 million in 2,442 theaters, averaging $4,999 per theaters (Click here to read last year's box office report).

BOX OFFICE TOP 10, ESTIMATES

(Source: Exhibitor Relations, Inc.)

No. 1: Borat (20th Century Fox, R)

• Gross: $29 million (+10%)

• Weeks opened: 2

• Theaters: 2,566 (+1,729)

• Per-theater average: $11,302

• Cume to date: $67.8 million

No. 2: The Santa Clause 3: The Escape Clause (Buena Vista, G)

• Gross: $16.8 million (-13%)

• Weeks opened: 2

• Theaters: 3,458 (unchanged)

• Per-theater average: $4,885

• Cume to date: $41 million

No. 3: Flushed Away (Paramount, PG)

• Gross: $16.7 million (-11%)

• Weeks opened: 2

• Theaters: 3,707 (unchanged)

• Per-theater average: $4,508

No. 4: Stranger Than Fiction (Sony, PG-13)

• Gross: $14.1 million

• Weeks opened: NEW!

• Theaters: 2,264

• Per-theater average: $6,228

No. 5: Saw III (Lionsgate, R)

• Gross: $6.6 million (-55%)

• Weeks opened: 3

• Theaters: 3,013 (-154)

• Per-theater average: $2,191

• Cume to date: $69.8 million

No. 6: Babel (Paramount Vantage, R)

• Gross: $5.6 million (+515%)

• Weeks opened: 3

• Theaters: 1,251 (+1,216)

• Per-theater average: $4,517

• Cume to date: $7.4 million

No. 7: The Departed (Warner Bros., R)

• Gross: $5.2 million (-32%)

• Weeks opened: 6

• Theaters: 2,210 (-575)

• Per-theater average: $2,371

• Cume to date: $109.7 million

No. 8: The Return (Focus/Rogue, PG-13)

• Gross: $4.7 million

• Weeks opened: NEW!

• Theaters: 1,984

• Per-theater average: $2,407

No. 9: The Prestige (Buena Vista, PG-13)

• Gross: $4.6 million (-38%)

• Weeks opened: 4

• Theaters: 2,236 (-69)

• Per-theater average: $2,071

• Cume to date: $46 million

No. 10: A Good Year (20th Century Fox, PG-13)

• Gross: $3.7 million

• Weeks opened: NEW!

• Theaters: 2,066

• Per-theater average: $1,827

OTHER OPENINGS

Harsh Times (MGM, R)

• Gross: $1.8 million

• Weeks opened: NEW!

• Theaters: 956

• Per-theater average: $1,913

Copying Beethoven (MGM, PG-13)

• Gross: $72,000

• Weeks opened: NEW!

• Theaters: 26

• Per-theater average: $2,769

Come Early Morning (IDP, R)

• Gross: $51,700

• Weeks opened: NEW!

• Theaters: 22

• Per-theater average: $2,350

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