Box Office News

Box Office Analysis, July 9: 'Transformers' Morphs into Piles of Cash

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Jul 09, 2007 | 5:26am EDT

The MTV Movie Awards pick in June for the Best Summer Movie We Haven’t Seen Yet was spot on: Transformers debuted with a smashing $67.6 million this weekend at the North American box office, bringing its total to $152.5 million since its opening Tuesday.

The Michael Bay actioner--starring Shia LaBeouf and Megan Fox, who are among the humans hurled into the action when two races of warring robots bring their feud to Earth--took the biggest first week revenues ever for a non-sequel, surpassing the $151.6 million of 2002's Spider-Man. As well, Transformers’ one-day take of $29 million July 4 makes it the largest daily gross for any Fourth of July holiday ever.

The weekend's other new wide release, the comedy License to Wed, starring Robin Williams, took fourth place with $10.4 million, raising its total since debuting Tuesday to $17.8 million.

The overall domestic box office plunged, however. The Top 12 movies took in $161.5 million, down 23.03 percent from last year’s total of $209.8 million and up 10.02 percent from last weekend’s total of $146.8 million.

"The good news is we've got another big one right around the corner with Harry Potter," Paul Dergarabedian, president of box-office tracker Media By Numbers told The Associated Press. "We should be looking at a strong midsummer boost that'll hopefully carry through to the end of summer."

The Top Three films at the box office this time last year were: Buena Vista’s Pirates of the Caribbean: Dead Man's Chest, which opened at No. 1 with $135.6 million in 4,133 theaters, averaging $32,817 per theater; Warner Bros. Superman Returns, which dropped to second place in its second week with $21.8 million in 4,065 theaters, averaging $5,367 per theater; and 20th Century Fox’s The Devil Wears Prada, which dropped to third place in its second week with $15 million in 2,882 theaters, averaging $5,210 per theater. (Click here to read last year's box office report).

BOX OFFICE TOP 10, ESTIMATES

(Source: Exhibitor Relations, Inc.)

No. 1: Transformers (Paramount, PG-13)

• Gross: $67.6 million

• Weeks opened: NEW!

• Theaters: 4,011

• Per-theater average: $16,854

• Cume to date: $152.5 million (opened Tuesday)

No. 2: Ratatouille (Disney, G)

• Gross: $29 million (-38%)

• Weeks opened: 2

• Theaters: 3,940 (unchanged)

• Per-theater average: $7,368

• Cume to date: $109.5 million

No. 3: Live Free or Die Hard (Fox, PG-13)

• Gross: $17.4 million (-48%)

• Weeks opened: 2

• Theaters: 3,411

• Per-theater average: $5,101

• Cume to date: $84.1 million

No. 4: License to Wed (Warner Bros., PG-13)

• Gross: $10.4 million

• Weeks opened: NEW!

• Theaters: 2,604

• Per-theater average: $3,998

• Cume to date: $17.8 million (opened Tuesday)

No. 5: Evan Almighty (Universal, PG)

• Gross: $8.1 million (-46%)

• Weeks opened: 3

• Theaters: 3,460 (-176)

• Per-theater average: $2,345

• Cume to date: $78.1 million

No. 6: 1408 (MGM, PG-13)

• Gross: $7.1 million (-33%)

• Weeks opened: 3

• Theaters: 2,631 (-102)

• Per-theater average: $2,714

• Cume to date: $53.7 million

No. 7: Knocked Up (Universal, R)

• Gross: $5.1 million (-29%)

• Weeks opened: 6

• Theaters: 2,219 (-446)

• Per-theater average: $2,325

• Cume to date: $132 million

No. 8: Fantastic Four: Rise of the Silver Surfer (20th Century Fox, PG)

• Gross: $4.1 million (-55%)

• Weeks opened: 4

• Theaters: 2,618 (-806)

• Per-theater average: $1,585

• Cume to date: $123.7 million

No. 9: SiCKO (Weinstein/Lionsgate, PG-13)

• Gross: $3.6 million (-19%)

• Weeks opened: 3

• Theaters: 702 (+261)

• Per-theater average: $5,199

• Cume to date: $11.5 million

No. 10: Ocean's Thirteen (Warner Bros., PG-13)

• Gross: $3.5 million (-42%)

• Weeks opened: 5

• Theaters: 2,102 (-801)

• Per-theater average: $1,677

• Cume to date: $109.1 million

OTHER OPENINGS

Rescue Dawn (MGM, PG-13)

• Gross: $104,000

• Weeks opened: NEW!

• Theaters: 6

• Per-theater average: $17,333

Joshua (Fox Searchlight, R)

• Gross: $51,086

• Weeks opened: NEW!

• Theaters: 6

• Per-theater average: $8,514

Introducing the Dwights (Warner Indie, R)

• Gross: $20,000

• Weeks opened: NEW!

• Theaters: 4

• Per-theater average: $5,000

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